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Regional Go-to-market, Emea Retailer/marketplace
hace 3 semanas
**Who we are**
At Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world’s marketers with trusted & impactful advertising.
Reporting into the Regional GTM, EMEA Director, Criteo is looking for a results-oriented Regional GTM Retailer/Marketplace Lead based in our Paris, Munich, Barcelona or London office to look after Retailer/Marketplace Customer Go To Market Strategy in EMEA. You will play a highly visible role in executing our Retailer/Marketplace Regional Go-to-Market strategy for Criteo’s innovative Commerce Media Platform in EMEA.
This is a high impact, strategic global role that will own responsibility for GTM success for all Criteo Retailer/Marketplace Customers.
**What you’ll do**
- Regionalize and customize Global GTM strategies for Retailer/Marketplace business
- Be Accountable for achieving goals of Retailer/Marketplace GTM launch regionally; aligning PMM-created docs for each phase of Retailer/Marketplace client pitch to close to their customer segment/region (Sell, Activate, Optimize, Retain framework); aligning with SSEO and/or Supply on local incentives, sales planning, etc.
- Support Sales Team with regional RFP/Is or QBR prep for clients within Retailer/Marketplace segment
- Train sales teams & ops teams, provide product updates (as required), Lead Regional GTM & Retailer/Marketplace Sales sync
- Join sales on pitches as neutral solutions expert/evangelizer; Serve as ‘question asker’ to clients to gain insights on their needs;
- Collect Retailer/Marketplace Customer type feedback: Conduct sales & customer interviews, pre-sales prep with clients, QBR with clients
- Share customer and market feedback with Global GTM, PMM, and PM on VoC & market dynamics
- Iterate on positioning based on Retailer/Marketplace Customer engagement and/or feedback (data-driven iterations)
- Have deep collaboration with PMM-Competition & PMM-Analyst regarding their market & customer segment
- Find testers for product rollouts, testing new features, etc., as part of global GTM plan (in collaboration with Global GTM and Sales/SSEO)
- Responsible for keeping regional stakeholders updated on process and progress of launches and solutions development beyond regular newsletter
- Build and share solution best practices for Retailer/Marketplace customer type around solution (Sell, Activate, Optimize, Retain framework)
- Run churn analysis for specific Retailer/Marketplace Customer type & build plan/commercial framework to increase retention ratio in Retailer/Marketplace Business
- Performance Reporting Support - Making sure right reporting tools and metrics available
- Collect Retailer/Marketplace business feature request and build business case to influence and inform product roadmap
- Prepare sales content and localize global sales content according to Retailer/Marketplace Customer Segment
- Align with marketing on local marketing plan, translation requirements, create additional collateral (as required)
**Who You are**:
- Extensive experience working with Retailer/Marketplace Clients where strong relations have been developed through selling/managing digital advertising
- Experienced in audience-first platforms, digital advertising and adtech, first party data marketing and/or identity solutions
- Product savvy with a commercial-focused mentality
- A self-starter who is ready to roll up your sleeves
- Ability to think both big picture and detailed to deliver excellent and consistent global Go-to-Market program across a complex set of products
- Exceptional verbal and written communication skills to internal stakeholders and external parties at all levels
- Ability to work cross-organizationally to align multiple stakeholders and teams
- Highly collaborative work style, strong interpersonal & organizational skills and attention to detail
- Ability to distill complex information into easy-to-understand language for a variety of stakeholders
- BA or BS in marketing, business or related field.
If you’re a talented commercialization professional that wants to be part of a real success story in independent Ad Tech with a clear correlation between your work and results, we would love to hear from you. You’ll join a team of driven commercially-minded product-savvy people dedicated to telling the Criteo story though its product vision & strategy.
At Criteo, we are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed.
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