Senior Lead Gtm Analytics

**The Role**:
As the Senior Lead of GTM Analytics, you are not just overseeing teams—you are a catalyst for growth. Your focus is razor-sharp: leverage data to optimize and accelerate our GTM strategies, ensuring that we meet and exceed our ambitious growth targets. Your role sits at the intersection of analytics, strategy, and results-driven execution.

As a strategic partner, you will work closely with our sales and marketing teams to ensure that your insights and recommendations are aligned with our business goals and priorities. You will have the opportunity to influence key decisions such as revenue forecasting, pricing strategies, and resource allocation. Your data-driven acumen will be critical to our success, as we aim to innovate and scale our business.

**Responsibilities**:

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Team Leadership**:Oversee, mentor, and develop the Marketing and Sales analytics teams, ensuring high performance, alignment, and job satisfaction.
- ** Insights**: You and your team will generate actionable insights that enable our GTM teams to make data-driven decisions and achieve our business goals. You will develop and maintain reporting catalogs that provide a comprehensive view of our sales performance and progress.
- ** Strategic Direction**: Set the overarching vision for analytics within the Go-to-market division, aligning it with organizational objectives and market trends.
- ** Unified Analytics**: Develop and implement unified KPIs for both teams, ensuring that Sales and Marketing efforts are mutually reinforcing.
- ** Executive Reporting**: Regularly present comprehensive analytics reports and strategic recommendations to senior leadership.
- ** Cross-Functional Collaboration**:Foster close collaboration between the Marketing and Sales analytics teams, as well as with other departments like CX and PTECH..
- ** Innovation and Continuous Improvement**:Encourage an innovative culture and drive continuous improvement in analytics capabilities.

**What you need to succeed**:

- Master’s degree in Marketing, Business, or a related field.
- A minimum of 8 years of experience in marketing and/or sales analytics, with at least 5 years in a leadership role.
- Proven capability to manage cross-functional, high-performing teams.
- Strong strategic thinking and problem-solving skills.
- Proven entrepreneurial mindset, with a track record of proactive problem-solving.
- Exceptional communication skills, both in listening and aligning diverse teams.
- Expertise in key Go-to-market analytics platforms, including Google Analytics, Marketo, Salesforce, and Dream Data.

**Additional Considerations**:

- Experience in a hypergrowth B2B SaaS business highly preferred.
- A strong industry network and reputation for thought leadership.
- Demonstrated ability to drive results from Day One, with a focus on rapid testing and iteration.

**Why Personio**:
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work
Work with us and receive these Barcelona office benefits:

- Competitive compensation package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
- 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation)
- 2 Impact Days you can use to have an impact on the environment and society - one for an individual project of your choice and one for a company-wide initiative #SocialResponsibility
- Find your best way to work with our office-led, remote-friendly PersonioFlex We offer a roughly 50% remote, 50% in-office working framework to suit your needs
- Annual personal development budget for you to invest in your development via professional memberships, external certifications, conferences, and more
- Regular company and team events like All Company Culture Week and local year-end celebrations
- High-impact working environment with flat hierarchies and short decision-making processes
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
- Choose between green mobility options, including a bike lease covered by Personio
- Monthly tax-free stipend of €162 to help cover food and public transportation expenses (Cobee)
- Private health insurance (company level plan): Access to Sanitas plan at a reduced employee cost (€43 for employees, spouse, or children)
- Access multiple fitness studios and sports facilities across Spain for €30 per month with a subsidized Gympass membership
- Free English and Spanish language classes

**About us**:
Bring your best. Make your mark. We’re using technology to revolutionize the way HR operates so that we can transform the way millions of people experience work every day. We move fast, challenge the status quo, and support our people as they shape their careers.

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