Traffic Acquisition Manager

hace 1 semana

Palma de Mallorca, España World2Meet A tiempo completo

**Descripción**:
Somos W2M La división de viajes del Grupo Iberostar, nuestra plataforma de crecimiento y marco de inspiración para alcanzar el liderazgo. Creadores de las marcas más innovadoras en todos los ámbitos. Somos plenamente digitales y absolutamente personales. Estamos comprometidos con las personas y la sostenibilidad haciendo que las experiências de viajes sean atractivas, innovadoras, seguras y eficientes. Formamos un equipo que nace con espíritu innovador e inquieto, pero con la experiência de poseer una exitosa trayectoria en nuestro sector. Nacemos libres, queremos romper moldes y salirnos de lo convencional.

**_ ¿Qué te ofrecemos?_**
- Contrato indefinido
- Descuentos en viajes y hoteles
- Programa de retribución flexible
- Formación y desarrollo profesional
- Y muy buen ambiente de trabajo en nuestra empresa

¿Quieres unirte a nuestro equipo como Responsable Digital? Te estamos esperando

**¿Cuáles serán mis funciones y responsabilidades?**
- Define and execute the user acquisition strategy for the short and long term
- Manage directly, SEM and affiliates
- Identify key search and market trends in the travel industry and among competitors in order to analyse insights that can be actionable for the different departments within the company
- SEM: optimize paid search towards ROI and Revenue growth
- Analyze KPIs and navigation behaviour, identify insights and optimize accordingly to achieve ROI and growth targets
- Identify the most valuable audiences, segment them and prioritize them in the campaigns
- Protect W2M territory and conquer new visitors within travel territory
- Liaise with Marketing department to align campaigns with products, landing pages and product availability
- Affiliates: recruit affiliates partners, negotiate deals, manage relationships and follow-up performance
- Attribution: Measure and value customer touchpoints to weight the investment based in the presence that they have in the conversion path
- Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
- Liaise with Marketing to be aligned in communication and campaign objectives
- Liaise with Marketing team to compile specific reports and insights utilizing data from analytics tools and give insights to improve conversion on web site
- Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across all online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Provide daily, weekly, and/or monthly traffic performance reports

**Requisitos**:
What is important for the role:

- 5 years of experience as a traffic Acquisition or similar role
- Excellent organizational and time-management skills
- Critical thinker and problem-solving skills
- Data-driven mindset, strong analytical skills and experience in tracking relevant metrics
- Experience with Google Analytics
- Excellent communication and presentation skills
- Proactive person with the ability to work in a team.
- Advanced level of Microsoft Excel, Power Point and Word.
- Knowledge of Microsoft Dynamics, Salesforce Marketing Cloud, Epiphany, Mailchimp Sas, Sap CRM.

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