Marketing Manager

Job Description:
Under the general/functional supervision of the Director of Enrollment in Valencia and the Senior Director of Enrollment Marketing in Boston, the Enrollment Marketing Manager is a temporary full-time position (maternity leave cover, approximately of 6-8 months) that carries out the daily operations of marketing content development and distribution.

The Enrollment Marketing Manager is responsible for executing the marketing and communication plans that help generate, nurture, accept, and yield applicants for all academic programs on the Valencia campus (graduate, undergraduate, and summer programs).

The Enrollment Marketing Manager is responsible for completing a variety of initiatives on time and at a very high level. As part of a team of innovative and accomplished marketers, the Enrollment Marketing Manager will collaborate with other marketing leads across enrollment divisions, executing the College’s enrollment vision for Valencia programs, ensuring Valencia programs are well-positioned in the planning for college-wide marketing initiatives, and supporting cross-divisional visibility within Valencia programs outreach wherever possible. This person will work closely with operations and academic program directors to deliver multifaceted communication plans supporting Valencia programs. This person is also responsible for ensuring the implementation of strategic marketing decisions that make an impact on the development of the Valencia campus and future programs.

Some of the primary duties include:
General Marketing
- Work collaboratively with the Enrollment Director (Valencia), the Senior Director of Enrollment Marketing (Boston), and the Communications Department (Valencia) to execute marketing plans.
- Manage the Berklee Valencia Enrollment marketing budget for Valencia campus programs.
- Manage third-party vendor relationships for paid search, advertising, and web for Berklee Valencia.
- Execute the strategic planning of department goals establishing and maintaining prospect and applicant relationships through the recruitment funnel with plans that integrate over multiple marketing channels.
- Analysis of enrollment data, marketing automation stats, database management, and other data touchpoints that pertain to enrollment.
- Manage and collaborate with internal and external marketing collaborations, partnerships, and sponsorships.
- Represent Berklee Valencia in Marketing meetings with Boston.

Recruitment Marketing
- Manage creative and strategy for paid social (Meta) development and Google: execution and analysis in collaboration with the paid social responsible and the Communications department in Valencia and Boston.
- Work closely with the providers of Creative Services (in Boston and the providers of creative services for Valencia) and Communications to manage the development of materials and content used to execute marketing programs, including print materials or video.

Social Media
- Coordinate and collaborate with the Communications Department on the social media content/strategy that overlaps with any enrollment areas on the monthly content calendar, for instance, events, takeovers, etc.

Website Projects
- Define and manage the execution of the campus web strategy and general management of valencia.berklee.edu in collaboration with the Director of Enrollment (Valencia), the Senior Enrollment Director (Boston), and the Director of Digital Strategy (Boston).
- Manage design and development process for new sections/elements of the website, new usability proposals, and back-end improvement.
- Manage content development and content management for all program content.
- Manage definition and coordination of content management of homepage elements, highlights, news, events, and other communications-related sections of the website.
- Management and coordination of SEO in collaboration with external providers.
- Manage the relationship with the hosting provider.
- Assist in coordinating content managers for all program and not-program content.
- Collaborate with relevant teams and create reports and analyze performance KPIs.

Tracking and Analytics
- Responsible for marketing analytics and tracking of Valencia marketing initiatives in collaboration with the Enrollment Marketing Analytics team in Boston.
- Responsible for ensuring that Valencia has the marketing tracking reports (Tableau, Salesforce) to make marketing-informed decisions that align with our enrollment goals.

Salesforce Marketing Cloud & Admissions Communications (under the supervision of the Admissions Department and with the support of the Enrollment Marketing Team in Boston).
- Project Manager of the migration of Salesforce Marketing Cloud for Valencia.
- Ensure communications are delivered to and received by each applicant.

Leadership
- Manages the Marketing Coordinator and is responsible for identifying professional development opportunities for this role.
- Manages all external vendors that work with BOS