Senior Director of Marketing

**Appodeal** is a dynamic US-based product company with a truly global presence.

We have offices in **Warsaw, Barcelona and Virginia**along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

**Why Appodeal?**

At Appodeal, we're more than just a company—we're a team united by a common mission**:to help every person discover and grow their talents**

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here's what we value, and what we hope you do too:

- **Continuous Learning and Growth**: We are passionate about learning, growing personally, and building rewarding careers.
- **Making an Impact**: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- **Solving Exciting Challenges**: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- **Enjoying the Journey**: We believe in having fun while working toward our goals.

We are more than just an ad mediation platform. We believe that when user acquisition, actionable intelligence, and monetization are aligned — profits happen.

We are looking for a **Senior Director of Marketing** to lead and elevate our global marketing function across our holding company. This position is ideal for a hands-on marketing leader who excels at both strategic thinking and tactical execution. You will play a critical role in shaping our messaging, growing our digital presence, building partnerships, and driving lead generation through impactful campaigns.

**Key Responsibilities**
- **Strategic Marketing Leadership**:
Develop and execute a data-driven marketing plan aligned with business objectives across multiple business units.
- **Digital Growth & Demand Generation**:
Lead end-to-end execution of marketing campaigns across digital platforms, including paid social, search, and retargeting. Optimize conversion funnels and identify new growth opportunities.
- **Content & Communications**:

- **Social Media Management**:
Oversee the planning and development of social media strategies, ensuring consistent engagement, brand voice, and follower growth.
- **Analytics & Optimization**:
Monitor and evaluate key marketing metrics and KPIs. Use insights to continuously optimize campaign performance.
- **Partnerships & PR Support**:
Collaborate on co-marketing initiatives, PR efforts, and cross-functional programs to increase brand awareness and customer acquisition.
- **Cross-Functional Collaboration**:
Work closely with Product, Sales, and Executive teams to align messaging, support go-to-market plans, and enhance the customer journey.

**Qualifications**: 10+ years of progressive marketing experience, preferably in digital products, SaaS, AdTech, or mobile/gaming tech.

Proven experience driving full-funnel marketing campaigns and scaling brand presence across global markets.Strong knowledge of digital marketing tools and CRM platforms (e.g., HubSpot, Marketo, Google Ads, Meta Business Manager).Excellent written and verbal communication skills in English.Strong analytical mindset; comfortable with marketing dashboards and reporting tools.Self-starter who thrives in fast-paced environments and can manage multiple priorities.
- Passion for innovation and empowering developers or creators.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

**Join us** and help shape the future of mobile app success