Content Marketing Coordinator

**The Position**

We seek an experienced and highly passionate Content Marketing Coordinator with a strong background in content marketing and e-commerce to coordinate the development and execution of our global content strategy. You should be an exceptional content thought leader, creative yet analytical, with solid project management/ editorial skills and demonstrable success in creating and launching full-funnel content journey campaigns and bringing customer success stories to life. You will focus on content/campaign strategy development, editing, implementation, and performance measurement to drive engagement, brand awareness, traffic, and revenue growth for the enterprise.

**Tasks & Responsibilities**
- Supervise the editorial process, ensuring high-quality content through rigorous editing and proofreading to improve our brand consistency and gold-standard content quality.
- Project manage the workflow for requesting, creating, editing, publishing, migrating, optimizing, and retiring content/campaigns on-site/off-site.
- Collaborate with cross-functional teams, including SEO, Social Media, PR, and Performance Marketing, to ensure a cohesive and consistent content approach across all channels.
- Review and provide constructive feedback on content drafts submitted by in-house team members.
- Coordinate internal resources to develop and execute global campaigns, including campaign calendars, workflows, timelines, asset development/ editing, budget tracking, meetings, brainstorms, distribution, quality control, and reporting.
- Organize creative team monthly/quarterly plans to produce high-quality/engaging content through the website, SEO, Social, EDM, PR, and other channels.
- Collaborate with developing creative, event, partnerships, social, and influencer programs as needed.
- Collaborate with the creative team on branding, messaging, and positioning optimisation.
- Liaise with the IT team to improve/troubleshoot content systems back-end and tools.
- Train and develop resources to deliver gold-standard creative and content tasks following content marketing strategy.
- Research and test new content formats and channels to increase brand awareness and generate demand.
- Define and track key metrics for content marketing success; regularly evaluate content/campaigns performance regarding views, keyword rankings, conversions, and ROI.
- Provide direction and ensure brand consistency on global campaigns, copy, visuals, and asset creation.
- Deep dive into data to develop and coordinate process and content improvement projects with internal and cross-department stakeholders to improve cross-vertical/cross-locale efficiency.
- Conduct competitor/industry analyses, audience segmentation, and post-marketing campaign reviews to improve content planning and targeting.

**Qualifications**
- 5+ years of content marketing experience, focusing on content planning, editing, conversion, and distribution, preferably in an e-commerce or agency environment.
- Experience with retail and consumer marketing is a plus.
- Excellent verbal and written communication skills, with fluency in English.
- Must possess strong presentation skills.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven track record in developing and executing successful content marketing strategies/campaigns that drive brand awareness, engagement, and revenue growth.
- Portfolio of engaging/high-quality marketing materials such as web page content, blog posts, campaign case studies, slide decks, infographics, EDMs, etc.
- Extraordinary customer storytelling, editing and branding skills.
- Outstanding project management and organizational aptitudes with the ability to prioritize amidst many moving pieces and complete high-quality, on-deadline tasks.
- Experience using analytics to identify the impact and effectiveness of content programs.
- Experience with content management systems and a basic knowledge of HTML and CSS.
- Passion for problem-solving, results, measurement, and optimization to drive ROI.
- Entrepreneurial mindset: A highly motivated professional who requires mínimal supervision and shows initiative with ideas that support marketing strategy and goals. Ability to work independently and collaboratively in a fast-paced, team-oriented environment and willing to take on new challenges and drive innovation.

**What else do we offer**
- Competitive compensation package
- Learning & Development Programs
- Flexible working hours
- A free pair of Designer Eyewear of your choice for every anniversary date
- Employee discount on purchases on the SmartBuyGlasses website
- A truly young and international team with 20+ nationalities in a team of 160+
- Opportunity for growth and to make an impact in the company's future

**Company Profile**

SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. SmartBuyGlasses has become the market leader in over 30 countries wor