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Market Engagement Lead
hace 2 semanas
HP Digital Services helps organizations drive transformative business processes and improve employee productivity through a mix of solutions and services. Our focus is on enhancing user experiences, empowering IT, securing every aspect of the print environment, and delivering comprehensive manageability solutions to streamline operations.
**Key Responsibilities**
**Direct and Channel Sales Engagement**:
- Partner with direct and channel sales teams to communicate product value propositions and align portfolio offerings with market needs.
- Collaborate with sales teams to develop tailored tools and resources that drive portfolio adoption across regions.
**Market Engagement Forums**:
- Organize and lead market engagement forums, bringing together stakeholders to discuss product roadmaps, customer feedback, and market trends.
- Act as the voice of the portfolio team in internal and external forums, ensuring alignment on product vision and business objectives.
**Feature Requirements Prioritization**:
- Gather input from sales, partners, and customers to inform feature prioritization for product development.
- Collaborate closely with partner alliance managers and engineering teams to align feature roadmaps with market demands and competitive insights.
**Top Deal Support (Feature/Tech)**:
- Provide strategic support for top deals by addressing feature or technology requirements.
- Work closely with sales and product teams to develop tailored solutions for strategic customers.
**Event & Trade Show Support**:
- Lead the planning and execution of portfolio presence at key industry events and trade shows.
- Collaborate with marketing and product teams to ensure impactful event participation, including messaging, demos, and collateral preparation.
**Key Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 7+ years of experience in product marketing, market engagement, or sales enablement in a global business environment.
- Strong understanding of go-to-market strategies, partner ecosystems, and portfolio management.
- Proven ability to engage with both direct and channel sales teams.
- Excellent communication, presentation, and stakeholder management skills.
- Experience with event planning and trade show coordination is a plus.
- Analytical mindset with the ability to prioritize competing requirements and manage multiple priorities.
