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Business Partner Corporate Marketing

hace 2 semanas

Barcelona, España IESE Business School A tiempo completo

As the Business Partner for new & cross initiatives, you will provide strategic marketing and day-to-day marketing planning, development and execution for a variety of new programs, while building and maintaining relationships with our internal program and marketing teams, to help us continue our growth as an impactful and international Business School. You will also be the owner of a series of cross-program marketing projects including Social Selling, partnerships with top media and other new projects in the pipeline.

The role requires flexibility, open mind, and the ability to adapt to the different needs of the program’s marketing area. Depending on the time of the year, giving support to other programs in the international and national teams will be required.

The position will report to the Area Partner in the Marketing Department in Barcelona.

**Key Responsibilities**:

- Develop and implement the marketing plans for the new programs
- define the marketing strategy
- handle and update all production materials (brochures, delivery material )
- website content
- annual planning and budget follow-up
- Understand the program needs and work closely with marketing and sales teams to achieve their goals.
- Manage day to day client requests
- Monthly meeting to evaluate campaign results & follow up of next actions
- Analyze and report on marketing results
- Work closely with the Media agency and the Design Agency
- Own cross-program projects
- Support the implementation of the marketing plans of the rest of International Executive Programs
- Cultivate internal and external client relationships

Ensure corporate brand coherence across all campaigns and materials

**Requirements**:

- Bachelor’s Degree (Engineering, Business Administration ). Major in marketing and/ communications or related studies is a plus.
- Significant hands-on experience (5+ years) and a proven track record of driving sales and growing revenue across paid search, paid social and display (including programmatic).
- 1-2 Years proven track record of running campaigns on AdWords, Bing Ads, Facebook Ads and Twitter Ads.
- Significant hands-on and professional experience running programmatic display campaigns with Double Click or other DSPs.
- Languages: English (Proficiency level) and Spanish
- Strong communication skills: ability to convince clients to implement best practices
- Strong project management skills