Business Unit Director Transplant Eu

**Job Information**:

- Number
- WEBWW-2025-000017
- Job function
- Other
- Job type
- Full-time
- Location
- Barcelona
- Country
- Spain

**About the Position**:
**Introduction**:
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

**Overview**:
The Business Unit Director for Transplant in Europe will be responsible for Developing and leading a unique organizational model to make Werfen #1 in Transplant in Europe, unleashing additional future growth opportunities in the European market by definining a common strategy for the region with centralized coordination and local implementation.

To be successful in this role, the Business Unit Director for Transplant in Europe should have extensive experience in different marketing and engagement strategies with local markets, solid networking relationship with the key market players and profound business acumen. Prior experience with strategic marketing activities, creative thinking and strategic mindset will be highly valuable.

As part of the European Commercial Leadership team the role also contributes to the success of the region by actively participating in the development and implementation of a European strategy, the quest for continuous efficiency improvements, detection of synergies, sharing and implementing best practices as well as joint regional and global talent development.

**Main responsibilities of the role will include**:

- Establish Werfen as the #1 market leader in Transplant (and associated segments) in Europe
- Analyze the transplant market, stakeholders, technical/scientific developments, healthcare systems and care delivery evolution that shape the future of the business
- Drive the organizational development incl. formal “integration” of Immucor Transplant and Omixon into the commercial operations Europe ensuring smooth alignment and synergy realization
- Develop a unique and fit-for-purpose organizational model for Europe that combines local customer centric operations while leveraging regional synergies, efficiencies and strengths
- Develop the European go to market strategy and commercial marketing plans / activities
- Engage with affiliates, market stakeholders and SBU to capture and translate requirements into innovative product concepts
- Support KOL management, development of expert meetings and congresses
- Actively contribute to the European Commercial Leadership Team, influencing regional strategy and fostering continuous business improvement and learning

**Responsibilities**:

- Develop short-term and mid-term business strategy aligned with corporate strategy.
- Maximize local performance by translating the strategy into specific action plans that will drive results. Allocates resources accordingly.
- Map the market and stakeholders and establish institutional relationships with the relevant individuals
- Develop marketing plan, initiatives and key value proposition of products and solutions. Own the marketing budget.
- Drive full potential of the “existing” business and identify underserved / potential future market segments. Develop those markets and business opportunities.
- Evaluate and propose key commercial investment decisions at both regional and affiliate level
- Define roles, organizational setup, regional collaboration and governance model. Define capabilities and ensure these are developed via internal development or external additions.
- Own the European Transplant P&L in partnership with local affiliate. Develop yearly budget plans and evolve and implement 3YSP
- Increases the efficiency of the organization by participating in hiring suitable employees, retaining existing employees, promoting, rewarding, training, coaching and, if necessary, taking appropriate corrective actions.
- Define harmonized KPIs for steering the business and implement the necessary tools, monitor performance and drive accountability
- Consolidate, prioritize and communicate key market/technology trends, customer requirements, evidence generation, etc
- Continuously encourages employees to look for new solutions and marketing strategies that give the company a competitive advantage; uses the organization's strengths and focuses on improving selected weaknesses.
- Promotes creativity and innovation; if necessary, initiates the adaptation of the necessary processes and behavior patterns.
- Is very commercial oriented - enjoys building and maintaining strong partnership relationships with important customers, op