Digital Experience Lead

**Company Description**
At H&M Group, we are here to inspire people around the world to express their personality through fashion and design by making a more sustainable lifestyle exciting and accessible for everyone - regardless of style or budget. To get there, we have set the 2030 Goals for People, Planet and Growth, ensuring that we can continue leading our industry towards a sustainable future and creating long-term profitable growth.

In the coming years we focus on elevating the full H&M experience in the eyes of the consumers through Product, Experience and Brand, guided by our Brand Plan. Do you want to be part of making us succeed? Learn more about H&M here.
- Translate regional customer commercial plan into a daily site activity plan for each market aligned with brand direction.
- Secure overall digital customer experience, including content publishing and segmentation, in coordination with E-com Leads.
- Proactively identify in-season reactive activities for further digital growth based on customer insights and trends.
- Incorporate digital advantages into planning and follow-up for continuous overall performance optimization.
- Analyze data (sales performance, web analytics, user behavioral insights, heatmapping, A/B testing) to generate hypotheses and actions for improving digital sales, profit, brand perception, and customer lifetime value.
- Plan, create, and execute A/B tests in line with CX strategy and brand direction.
- Review and share learnings from tests and actions with regional and global teams to refine understanding of 'what good looks like.'
- Identify and formalize opportunities for improvement in the digital customer journey and conversion funnel.
- Work closely with E-com Leads to secure day-to-day digital customer experience and optimize the full funnel.
- Collaborate with CA&M Performance Manager to identify and champion digital opportunities during planning and in-season activities, ensuring alignment between digital experience and traffic-driving channels.

**Qualifications**
Education
- Bachelor’s degree in related field such as Business, Economics, Marketing, or a relevant discipline

Skills & Experience
- Experienced within ecommerce with understanding of the total digital ecosystem and its synergies.
- In depth knowledge of fashion retail and keen understanding of regional market trends and consumer preferences.
- Strong analytical skills, including ability to interpret sales data, web analytics, and behavioral data to make informed decisions on actions to drive digital performance and CLV.
- Commercial salesmanship with drive to achieve results and hit goals.
- Experience in Conversion Rate Optimization (CRO) including A/B and multi-variate test planning, execution, and follow-up.
- Experience within content optimization, including knowledge of user experience (UX) and user interface (UI) elements to enhance website usability and drive conversion.
- Experience setting and optimizing a daily site activity plan, with knowledge of key factors to optimize digital growth in determining the commercial approach.
- Leadership capabilities including effective communication skills, the ability to influence, and the drive to see through opportunities.
- Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals.
- Attention to detail to ensure accurate and seamless shopping experience.
- Growth mindset and adaptable, with ability to stay updated on industry trends and technology advancements.
- Ability to work independently and be self-motivated while working tightly as a part of a team.
- Proactive, curious, and innovative approach to problem solving with a constant improvement mindset.
- 2-3+ years’ experience in eCommerce roles in the fashion retail industry with demonstrated ability to drive commercial business through improvements to the digital experience.
- Experience in Conversion Rate Optimization (CRO) and A/B testing including familiarity with optimization tools such as Optimizely and web analytics tools such as Google Analytics

**Additional Information**
This position offers a temporary local contract, and it is a requirement to have the necessary work permits and residency in Barcelona.

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