Marketing Manager

hace 7 días

Barcelona, España Blu Selection A tiempo completo

Marketing & Lead Generation Manager  Barcelona (1 day remote x week) 45K - 50K€ Spanish (native) / English (fluent) Experience: +5 years WHAT’S THE PROJECT ? Join a tech company transforming how healthcare professionals manage their clinics — and help accelerate its growth by generating qualified leads and driving marketing performance in the Spanish market. With a strong position in the healthcare software sector, this company offers digital tools for clinic management, from patient platforms to workflow automation. The next challenge? Boost visibility, generate inbound and self-service demand, and build a solid sales pipeline. WHAT’S YOUR ROLE IN THIS ? You’ll be at the heart of the company’s growth in Spain — designing and executing the marketing strategy aligned with business objectives, while leading multichannel lead generation campaigns and self-service marketing initiatives. You’ll collaborate closely with the Sales, Product, and Design teams to ensure consistent brand messaging, effective targeting, and a seamless connection between marketing and sales. Your goal: bring high-quality leads to the sales team, optimize conversion funnels, and contribute to overall revenue growth. MORE PRECISELY, YOU WILL Design and execute the marketing strategy in Spain, aligned with company growth objectives. Lead integrated campaigns focused on lead generation, customer acquisition, and retention. Develop and optimize marketing flows that convert users directly through the platform. Manage and optimize CRM and marketing automation tools to capture and nurture leads. Create and monitor campaigns across email, LinkedIn, paid ads, SEO/SEM, and content marketing. Analyze competitors and identify market opportunities to propose new growth actions. Manage the marketing budget and evaluate campaign performance (KPIs, ROI, conversion rates). Coordinate with Sales, Product, and Design teams to ensure brand coherence and strategic alignment. OK, AND WHAT DO YOU NEED ?  +5 years of experience in marketing, lead generation, or growth roles within tech/SaaS (B2B preferred). Proven track record in demand generation, inbound, and self-service marketing (product-led growth experience is a plus). Strong knowledge of marketing automation tools, CRM systems, SEO/SEM, and digital analytics. Experience in content marketing and marketing automation strategies. Analytical and data-driven mindset, with strong communication and leadership skills. Fluency in Spanish and English (oral and written). Ability to optimize content for AI-driven platforms (ChatGPT, Gemini, Claude, etc.) to improve visibility and assistant-based search performance.

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