Technical Product Manager

Technical Product Manager - AdTech, Tracking & Data Enablement - (Hybrid) Join to apply for the Technical Product Manager - AdTech, Tracking & Data Enablement - (Hybrid) role at eDreams ODIGEO We’re looking for a Technical Product Manager to join our Marketing Measurement & Data Activation area in Barcelona at eDreams ODIGEO. This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations. Why eDreams ODIGEO Join the world's leading travel subscription platform. Millions of customers every year across 44 markets – 5 brands – over 7.7 million Prime members since launching in 2017. More than 100 million searches per day on our websites and more than 6 billion AI daily predictions. Over 1,700 employees – More than 60 different nationalities – 99% permanent contracts. What You Will Do Reporting to the Head of Marketing Measurement & Data Activation, define the data-enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer, Google Analytics). Orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns. Collaborate closely with Legal and Compliance teams to ensure tracking framework remains fully aligned with GDPR and privacy requirements. Define and lead the media tracking and data activation agenda – setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across all channels and platforms. Advise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured. Define specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team. Build and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs. Audit existing tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation. Troubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes. Conduct ad-hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations. Document tracking setups, audience definitions, and compliance decisions to ensure transparency, scalability, and smooth handover. Stay current on new products, features, and best practices across media and measurement platforms. What you need to succeed 3+ years of experience in analytics implementation, MarTech, AdTech, or closely related fields. Master’s degree in a technical or scientific discipline (e.g., Computer Science, Information Systems, Data Engineering, Mathematics, Physics, Statistics). Expertise with implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions or equivalent), audience setup, product/data feed catalogues, conversion windows, and attribution configurations. Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design. Experience with the tracking and measurement ecosystems of major media platforms, such as Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others. Exceptional attention to detail with a rigorous approach to accuracy and quality. Problem-solving mindset, with strong troubleshooting and QA capabilities. Proactive, fast learner, and naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape. Preferred Qualifications Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AI-powered assistants. Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows. AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity. Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities. What’s in it for you A rewarding compensation package Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options. Continuous learning to fuel your growth and explore new horizons. Free Coursera access, soft skills workshops, tech training, leadership development, and more. Great onboarding program. Grow opportunities to empower your career and unleash your potential. Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities for horizontal career changes and promotions. Well-being is our priority. Hybrid home-office model focused on outcomes. Freedom and flexibility to find the right work‑personal life balance. Work hard, party hard. After-work events, padel tournaments, parties, and more. No dress code. Free fruit, coffee, and tea at our offices. Dynamic and healthy environment. Innovative, risk-taking, sharing ideas. Diverse and open-minded teams. Agile mindset environment with recognition at our core. Apply now We are an equal‑opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Don’t meet every requirement? If you’re excited about this role but feel your experience does not align perfectly with all the requirements, we strongly encourage you to apply nevertheless. Seniority level Mid-Senior level Employment type Contract Job function Product Management and Marketing Industries Technology, Information and Internet Additional information Referrals increase your chances of interviewing at eDreams ODIGEO by 2x. Get notified about new Technical Product Manager jobs in Barcelona, Catalonia, Spain. #J-18808-Ljbffr