Marketing Data Specialist

1 day ago Be among the first 25 applicantsContentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers' whole online journey.We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We're here to stay—and we're looking for team members who are excited to drive impact and help us scale even further.Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.About the role:As part of the Customer Marketing team at Contentsquare, Lifecycle Marketing is focused on nurturing our user base, driving adoption, and fostering long-term engagement. We are seeking a detail-oriented and analytical Lifecycle Data Specialist to join our team on a 1-year contract to optimize our customer marketing efforts through insightful data management and analysis.As a Lifecycle Data Specialist, you will play a key role in ensuring the accessibility of user profile, engagement, and performance data for the Lifecycle team. You will collaborate closely with lifecycle marketers and campaign specialists to leverage this data for segmentation, personalization, and analysis, ultimately improving user engagement and retention. This role requires a strong understanding of marketing automation platforms, CRM systems, and data analysis techniques.In your day to day you will:Create, maintain, and analyze campaign performance dashboards, providing actionable insights into the effectiveness of our marketing initiatives and identifying areas for improvement.Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer engagement, retention, and expansion.Collaborate with Marketing Operations, Product, and Analytics teams to ensure seamless integration of data pipelines and analytics tools with our marketing automation platforms.Partner with lifecycle marketers and campaign specialists to identify key segments. Work with Marketing Operations, Product, and Analytics to identify and secure the data needed to effectively personalize marketing campaigns for those segments.Analyze customer data across various touchpoints to identify trends, patterns, and opportunities for optimization within the customer lifecycle.What We're Looking For:Bachelor's degree in Marketing, Business, Statistics, or a related field, or equivalent practical experience.Approximately 3+ years of experience in a data-driven marketing role, preferably within a B2B SaaS environment.Demonstrated experience in building and maintaining insightful campaign performance dashboards that directly inform marketing strategy and optimization.Knowledge of email processes, proficiency in marketing automation platforms (e.g., Iterable, Marketo, HubSpot), and familiarity with CRM systems (e.g., Salesforce, Gainsight).Proficiency in data manipulation tools (e.g., Excel, Google Sheets) and experience with data visualization tools (e.g., Mixpanel, Amplitude, Tableau, Looker).Strong analytical and problem-solving skills with the ability to interpret data and translate it into meaningful insights.Excellent verbal and written communication skills in English to collaborate with stakeholders and present data-driven insights.High attention to detail and a strong commitment to data accuracy and integrity.Ability to work independently and manage multiple projects in a fast-paced environment.What makes you stand out:Proven ability to translate complex data into actionable insights that drive measurable results.Experience working with user behavior data within a product-led growth model to inform customer segmentation and personalization strategies.Proactive approach to identifying data gaps and proposing solutions to enhance the value of the database for customer marketing efforts.Experience working with large datasets and implementing advanced segmentation strategies across SMB, midmarket, and enterprise segments.Familiarity with SQL and data querying.Why you should join ContentsquareWe invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we're aligned with the employees' needs.Here are a few we want to highlight:Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each yearWork flexibility: hybrid and remote work policiesGenerous paid time-off policy (every location is different)Immediate eligibility for birthing and non-birthing parental leaveWellbeing and Home Office allowancesA Culture Crew in every country we're based in to coordinate regular activities for employees to get to know each other and bond outside of workEvery full-time employee receives stock options, allowing them to share in the company's successWe have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their heartsAnd more benefits tailored to each countryContentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here .Your personal data will be securely stored in our hosting provider's data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws.Seniority level Seniority level Mid-Senior levelEmployment type Employment type Full-timeJob function Job function Advertising, Design, and MarketingIndustries Software DevelopmentReferrals increase your chances of interviewing at Contentsquare by 2xGet notified about new Data Specialist jobs in Barcelona, Catalonia, Spain .Data Analyst and Reporting Specialist - Graduate Deloitte Tech Camp training for Data - Barcelona Data Reporting & Integrity Manager (Safety) ENDESA - FERIA DE EMPLEO ETSEIB 2025 (BARCELONA) Data Analyst Junior - Transportation Analyst, Central Operations Services We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr