Digital Analytics

hace 2 semanas

España Amgen A tiempo completo

If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that read over 10 million patients worldwide. It’s time for a career you can be proud of. Join us.

Our Digital Acceleration Team are looking for an experienced Digital Analytics & Omnichannel Specialist that will contribute to the company's digital transformation. This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen’s digital presence in Iberia across all franchises.

Digital Analytics & Omnichannel Specialist

LIVE
What you will do

The key responsibilities of the position are:

1. Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment)

- Identifies and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaigns
- Analyzes and measures the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challenges
- Liaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectives

2. Generate customer insights and implement value-added processes and governance to facilitate transformation.

- In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customers
- Understands complex data structures and applies analytical methods to generate insights and operational recommendations
- Contributes to the continuous improvement of processes around customer and omnichannel data in partnership with data

3. Change agent around data analysis and omnichannel performance management.

- Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics
- Collaborate with cross-functional teams to incorporate AI solutions: Work closely with the digital, technical, and brand teams to explore AI use cases that enhance operational efficiency and transform customer interactions
- Develops and maintains relationships with internal stakeholders (head office and field)
- Trains them to promote acculturation on Omnichannel-related subjects.
- Shares best practices between teams

4. Customer engagement and digital / omnichannel campaigns

- Evolve healthcare professional segmentation and customer knowledge to refine the personalization approach
- Define performance measurement indicators to monitor campaigns and ensure follow-up

WIN
What we expect of you
We are all different, but we all bring our unique contributions to the service of patients. What we are looking for in you, as an (experienced) professional, are the following qualifications and skills:

Qualifications and required experience:

- University degree or higher education qualification(s) preferably in marketing, business studies, digital marketing, or a technology / media related discipline
- Experience (around 4-6 years) in Digital Marketing Analyst/Omnichannel Project Manager or similar positions

Core competencies

- Previous experience in data integration and analytics
- Knowledge in analytics tools. E.g: Google Analytics, Google Spread Sheets, CRM (Veeva) and Tableau
- Familiarity with CRM, advanced data analytics and visualization tools, such as Veeva, Tableau or Google Analytics
- Measuring & reporting on campaign analytics & KPIs
- Modern analytical web, social listening, and business intelligence principles
- Experience with AI and machine learning technologies, including predictive analytics, natural language processing (NLP), and generative AI models (e.g., GPT, Copilot)

Ability and attitude

- Logical and analytical thinking: ability to approach problems analytically, to break down complex issues
- Curiosity, proactive in seeking solutions, action-oriented and consensus-building
- Team spirit and willingness to collaborate with multidisciplinary teams, locally and globally
- Service Vocational
- Scientific rigor
- Ability to adapt and learn continuously
- Communication and presentation skills (fluent in English)
- Prioritization and organization skills
- Enthusiasm, motivation, and sense of autonomy
- Resilience
- Ability to teach and explain
- Ethics and integrity

THRIVE
What you can expect of us
As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.

- Vast opportunities to learn and move up and across our global organization
- Diverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table and act
- Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits

EQUAL OPPORTUNITY STATEMENT
Amgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

  • Digital Analytics Director

    hace 4 semanas

    España Trakken Gmbh A tiempo completo

    TRKKN is a global leading consultancy for the Google Marketing Platform and Google Cloud, offering a comprehensive suite of services to help businesses leverage the power of Google's ecosystem. With an interdisciplinary team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data...

  • Digital Analytics

    hace 2 semanas

    España Amgen A tiempo completo

    Career Category Sales & Marketing Operations Job Description If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching,...

  • Digital Analytics

    hace 2 semanas

    España Amgen Inc. (IR) A tiempo completo

    Digital Analytics & Omnichannel SpecialistApply remote type: Flex Commuter / HybridLocations: Spain - BarcelonaTime type: Full timePosted on: Posted 2 Days AgoJob requisition id: R-198168Career CategorySales & Marketing OperationsJob DescriptionIf you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve...

  • Digital Analytics

    hace 2 semanas

    España Amgen SA A tiempo completo

    If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over...

  • Beca Digital Analytics

    hace 2 días

    España The Cocktail A tiempo completo

    **Éste es el reto.**: Buscamos estudiantes de Marketing Digital, Analítica Digital o similares, que quieran incorporarse a nuestro equipo de Digital Analytics. Si te apasionan los datos y quieres ayudar a grandes empresas a mejorar su negocio a través de la recolección y análisis de los mismos, este reto es para ti **Entre otras cosas, esto es lo que...

  • Analytics Analyst

    hace 2 semanas

    España Jakala A tiempo completo

    General information Office Madrid Country Spain Date Published 25-Oct-2024 Ref # 1397 Area Marketing Type of Presence Hybrid Description & Requirements Analytics Analyst En Jakala Iberia estamos buscamos un perfil de Analytics Alanyst para cubrir una posición de BECA de 6 meses, que tenga ganas de aprender y crecer dentro del sector. . Buscamos un...

  • Data & Analytics Consultant

    hace 2 semanas

    España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo

    About Incubeta Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business. As Google’s most experienced EMEA Sales...

  • Analytics Consultant

    hace 2 semanas

    España Jakala A tiempo completo

    General information Office Madrid Country Spain Date Published 25-Oct-2024 Ref # 1396 Area Marketing Type of Presence Hybrid Description & Requirements Analytics Consultant En Jakala Iberia estamos buscamos un perfil de Analytics Consultant, para nuestra oficina en Madrid. Buscamos un perfil con conocimientos del entorno digital con herramientas de...

  • Analytics Senior Consultant

    hace 2 semanas

    España BMIND Spain A tiempo completo

    ¡En JAKALA IBERIA seguimos creciendo!En JAKALA Iberia no paramos de crecer. Cada semana contamos con nuevas oportunidades que cubrir y, en esta ocasión, buscamos unAnalytics Senior Consultantpara incorporarse en el equipo de Business Analytics & Customer Experience.Tu perfil¿QUÉ BUSCAMOS?Conocimiento avanzado de Adobe Analytics. Principalmente por sus...

  • Senior Digital Tracking and Analytics Specialist

    hace 2 semanas

    España Amadeus A tiempo completo

    Senior Digital Analyst - Google Analytics & Google Tag Manager Expert page is loaded Senior Digital Analyst - Google Analytics & Google Tag Manager Expert Apply locations Barcelona Madrid time type Full time posted on Posted 2 Days Ago time left to apply End Date: November 27, 2024 (18 days left to apply) job requisition id...

  • Responsable de Analytics

    hace 2 semanas

    España Flowo A tiempo completo

    Descripción: ¿Te apasiona el análisis de datos? ¡Te estamos esperando! En W2M, la división de viajes del Grupo Iberostar, buscamos a un/a Responsable de Analytics con experiencia en plataformas de analítica digital. Somos un equipo innovador y comprometido con ofrecer experiencias de viaje de calidad y sostenibles. Si te apasiona trabajar con datos y...

  • Data Analytics

    hace 1 día

    España Santander A tiempo completo

    Data Analytics & Models Analyst - Santander Digital Services Country: Spain **WHAT YOU WILL BE DOING** **SDS esta buscando un Data Analytics & Models Analyst para nuestras oficinas en Boadilla del Monte.** **POR QUÉ DEBERÍAS CONSIDERAR ESTA OPORTUNIDAD** **En Santander Digital Services (SDS), **el brazo de tecnología y operaciones de Santander,...

  • Analytics Web Developer

    hace 2 semanas

    España Dentsu International A tiempo completo

    ¡Hola, somos Merkle! Una compañía especializada en Customer Experience Management, que forma parte delgrupo global de comunicación dentsu.Ayudamos a empresas IBEX35, grandes anunciantes y compañías Fortune 500 a desarrollar experiencias de clientes únicas y personales a través de los datos, la tecnología y la creatividad. Poseemos capacidades...

  • Analytics Web Developer

    hace 2 semanas

    España Merkle Spain A tiempo completo

    Descripción de la empresa ¡Hola, somos Merkle! Una compañía especializada en Customer Experience Management, que forma parte del grupo global de comunicación dentsu. Ayudamos a empresas IBEX35, grandes anunciantes y compañías Fortune 500 a desarrollar experiencias de clientes únicas y personales a través de los datos, la tecnología y la...

  • Senior Adobe Analytics Developer

    hace 2 semanas

    España Hewlett Packard A tiempo completo

    Reporting into the Analytics & Reporting Team in the HP Store Organization, this key role is responsible for leading the implementation and maintenance of HP's Global Web Analytics tracking solution on HP Online Stores and Marketing websites. This supports the measurement and optimization of HP's online business and worldwide digital initiatives. This...

  • Senior Digital Tracking and Analytics Specialist

    hace 2 semanas

    España Amadeus A tiempo completo

    Job Title: Senior Digital Tracking and Analytics Specialist Summary of the role: The Senior Digital Tracking & Analytics Specialist will be proficient in tracking pixel implementation and troubleshooting across various digital marketing platforms, including Google Tag Manager (GTM) and Google Analytics (GA4). This role requires a strong technical...

  • Analytics Web Developer

    hace 2 semanas

    España Dentsu A tiempo completo

    Descripción de la empresa¡Hola, somos Merkle! Una compañía especializada en Customer Experience Management, que forma parte del grupo global de comunicación dentsu.Ayudamos a empresas IBEX35, grandes anunciantes y compañías Fortune 500 a desarrollar experiencias de clientes únicas y personales a través de los datos, la tecnología y la...

  • Digital Project Manager

    hace 2 semanas

    España Digital Health Systems GmbH A tiempo completo

    No-stack Reto profesional Empresa en crecimiento PerksEspecialistas en marketing digital y digital analytics desde 2009. LaMagnética guía a empresas en su proceso de transformación y crecimiento digital.Han crecido a muy buen ritmo, es momento de organizar su estructura y pedir refuerzos. Buscan al primer/a Digital Project Manager que les acompañe en sus...

  • Senior Data

    hace 2 semanas

    España Incubeta Africa Jaco Lintvelt Incubeta Africa Incubeta International A tiempo completo

    About Incubeta Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business. As Google’s most experienced EMEA...

  • Analytics Consultant Junior

    hace 1 semana

    España BMIND A tiempo completo

    **¡En JAKALA IBERIA seguimos creciendo!**: En JAKALA Iberia no paramos de crecer. Cada semana contamos con nuevas oportunidades que cubrir y, en esta ocasión, buscamos un **Analytics Senior Junior **para incorporarse en el equipo de Business Analytics & Customer Experience. **Tu perfil**: - Capacidad para extraer y presentar outputs de análisis que...