Brand Manager

Role Summary As Brand Manager for Consumer Health at DRL Spain / Portugal you will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. You will be responsible for driving brand growth market share and profitability in alignment with DRLs mission to provide affordable and innovative healthcare solutions supporting our local partners. Ideal candidate will be based in Barcelona Spain and report to Cluster Head Western and Southern Europe Key Responsibilities Brand Strategy & Planning Develop and implement annual brand plans and long-term strategies for assigned products with local co marketers Conduct market analysis to identify growth opportunities and consumer insights Share brand positioning from Global Marketing messaging and value proposition to your countries (adapt translate when required) Marketing Execution Co lead integrated marketing campaigns across digital, retail and healthcare channels. Collaborate with co marketers to brief media agency Support Co marketers creative agencies and internal teams to develop or localize impactful promotional materials. Develop or localize promotional materials Successfully manage product launches and lifecycle strategies in collaboration Act as daily contact with Co marketers Liaise with sales teams to gather field insights and ensure alignment. Gather field insights and competitor intelligence from reps to enhance performance Track budgets and assist with PO creation and invoice processing Maintain product documentation marketing approval workflows and internal portals Track all advertising documentation according to internal regulatory process Performance Management Build reporting template & Monitor brand performance through KPIs (sales market share ROI distribution). Create monthly reports and presentations for the cluster team on performance market updates and competitor actions Analyze campaign effectiveness and optimize marketing spend. Prepare regular performance reports and strategic recommendations. Cross-functional Collaboration Work closely with Sales Regulatory Medical Affairs and Supply Chain teams of Dr Reddy & Co marketer. Align brand strategies with commercial objectives and compliance standards and Global vision Support training and engagement initiatives for field force. Propose local insights and feedback to French headquarters to influence broader strategy. Innovation & Portfolio Development Identify consumer trends and unmet needs to guide new product development. Contribute to portfolio expansion strategies in the Spanish market. Qualifications Educational qualification: Bachelors degree in Marketing Business Pharmacy or Life Sciences (Masters preferred) Minimum work experience: Minimum 8-10 years of experience in brand management within the pharmaceutical / consumer health industry (on OTC medicine) Skills & attributes: Creativity and innovation mindset Strategic thinking and analytical skills Strong communication and stakeholder management Results-driven and performance-oriented Adaptability and cultural awareness Agility Automony (will be the only CHC people within the EUG BU) Needs to master regulatory environment for drugs Proven track record in launching and growing CHC brands. Strong understanding of Spanish healthcare and retail market dynamics. Experience in digital marketing and omnichannel strategy. Fluent in Spanish and English. Previous experience in Portugal business is a plus Additional Information Benefits Offered At Dr Reddys we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr Reddys are on par with the best industry standards. Our Work Culture Ask any employee at Dr Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic. Remote Work: Yes Employment Type: Full-time Key Skills Digital Marketing Marketing Management Experience Profit & Loss Analysis Skills Microsoft Powerpoint Market Research Project Management Product Management P&L Management Product Development Branding Experience: years Vacancy: 1 #J-18808-Ljbffr