Senior Performance Manager

Join to apply for the Senior Performance Manager role at Spotahome Why us? Based in Madrid with Remote flexibility – we trust our team and are goal‑oriented Competitive salary in accordance with candidate experience, alongside a flexible retribution system (restaurant vouchers, transport, etc.) Wellness and benefits plan to take care of your physical and mental health, including wellhub and access to mental health programs Day off on your birthday – we celebrate it with you Training budget, company events and team‑building activities A challenging and creative job in an innovative, constantly growing, fast‑moving, owner‑managed company with many opportunities for growth An open corporate culture with plenty of room for new ideas and impulses People – work with talented bmi committed and supportive teammates International work environment with more than 16 nationalities No politica or bureaucracy – only a great environment to achieve your best work Your mission We are seeking a data‑driven, creatively minded Senior Performance Marketing Manager to lead and optimize our paid digital growth efforts. This role is responsible for scaling and refining our paid marketing acquisition strategy and driving continuous improvements in conversion rate optimisation (CRO) across our digital experience. You will partner closely with our SEO Manager, Marketing Managers and Product teams to implement high‑impact campaigns, run experiments, and unlock new growth opportunities. Key Responsibilities Search Engine Marketing (SEM) Lead strategy and hands‑on management of SEM campaigns across Google Ads, Microsoft Ads, and relevant search networks. Oversee keyword research, account structure, bidding strategies and continuous optimisation. Develop compelling ad copy and extensions aligned with user intent and funnel stage. Run A/B testsువ ads, landing pages, and bidding strategies to improve CTR, Quality Score, and ROAS. Monitor competitive landscape and search trends to identify new opportunities. Paid Social Strategy & Execution Develop, execute and scale paid social marketing strategies across Meta, TikTok, LinkedIn, Xčan and emerging platforms. Plan and manage campaign budgets, pacing and forecasting to achieve acquisition and revenue targets. Build and test creative variations, messaging frameworks and audience segments to maximise performance. Stay on top of platform best practices, algorithm updates and new ad formats to continually improve results. Analytics & Performance Management Monitor and analyse campaign performance using analytics platformsخوا (e.g., GA4, Google Ads, Meta Ads Manager, TikTok Ads Manager, Looker). Translate complex insights into a simplified set of results and actions within your channels. Build clear performance dashboards and deliver actionable insights to stakeholders. Ensure strong tracking, attribution and data integrity across all campaigns.咴 Conduct deep‑dived analyses (e.g., cohort, LTV/CAC, funnel drop‑off) to influence growth strategy. Work closely with Marketing Managers to develop high‑effective paid social assets optimized for conversions. Partner with Account Management, Business Development and Product teams to ensure seamless visitor‑to‑customer journeys. Conversion Rate Optimization (CRO) Own the end‑to‑end CRO roadmap for landing pages and key funnel touchpoints. Be in charge of a variety of KPIs: CRO, CPC, CPA, CLTV, among others. Design and run A/B tests and multivariate experiments to improve click‑through rates, landing‑page effectiveness and on‑site conversion. Partner with Product to implement data‑driven experience improvements that पाँच measurable lift. Innovation & Growth Identify new platforms, tools and tactics to expand acquisition opportunities. Test innovative approaches to improve efficiency (e.g., automation, new bidding strategies, audience modeling, personalization). Lead or support strategic growth initiatives related to user acquisition and performance strategy. AI Integration: implement new AI workflows for creative generation and optimisation. Your profile 5–10+ years of experience in performance marketing, with a strong focus on SEM and CRO. Essential: Noted experience with marketing analytics and measurement – BigQuery and/or SQL knowledge preferred. Extensive experience managing complex multi‑market and multi‑language campaigns. Solid experience with execution, running and optimising campaigns, and being laser‑focused on hitting KPIs. Experience with business models involving long and complex conversion journeys with multiple levels of qualification and KPIs. Organised and structured, with the ability to react quickly to business change. Extensive paid search and social experience across ad platforms Google, Microsoft, Meta, TikTok, YouTube is a requirement; programmatic media experience a nice to have. Hands‑on experience with CRO, experimentation tools, and performance analytics. Ability to think short and long term – deliver today while also developing our performance marketing capabilities for tomorrow extermin. About us Spotahome is an international online marketplace that offers verified rental accommodation across 100 European cities in 27 countries and has a global ambition. Spotahome began as a start‑up created in 2014 by four friends with a vision to revolutionise the traditional real‑estate space starting with digitalising rentals. At Spotahome we make renting easy by allowing people to book completely online from wherever they are in the world, with the knowledge that the property they are booking is real and accurate. We are the only ones sending “Homecheckers” to make videos, floorplans and photos to the almost 100,000 properties across Europe. So far we’ve helped over 150,000 renters find their perfect home – no more traditional viewings, no more time‑wasting, just easy online renting We are backed by some of the most highly reputed international investors from Silicon Valley, the UK and Spain; having raised €80+ million to date. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Referrals increase your chances of interviewing at Spotahome by 2×. #J-18808-Ljbffr