Paid Search Analyst

hace 2 días


España Dentsu Aegis Network A tiempo completo

Tiene como propósito la consecución de los objetivos del cliente a través de la definición, ejecución y optimización de campañas de Paid Search.Job Description:Funciones principales:Definición y ejecución de plan de campaña en base a la estrategia planteadaDar apoyo a la venta/upselling de campañas Paid SearchAyudar a mantener al equipo actualizado en las novedades del ámbito de Búsqueda PagadaOptimización de campañas y realización y análisis de informes de desempeño y benchmarking.Testing y adopción de tecnología de apoyo al Paid Search, con énfasis en optimizadores de pujas (SA360, Sellics, Kenshoo, etc.) y Adserving (DCM, Adobe, etc.)Preparación de presentaciones e interlocución con cliente.Supervisión de analistas a su cargo con definición de tareas y priorización de las mismas.Relaciones jerárquicas:Reporta al Manager de Paid Search.Requisitos:Entre 3 y 5 años de experiencia en campañas de Paid SearchFormación en Marketing y Publicidad o afines.Nivel alto de inglésCapacidades de comunicación efectiva con clientesBase de conocimiento en plataformas de pujaCapacidad analítica de datos y orientación al ROICertificación en las principales plataformas del mercado (Google Ads, Amazon Advertising, Bing Ads, Apple Search Ads)Location: MadridBrand: Dentsu XTime Type: Full timeContract Type: Permanent
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