Marketing Analytics Manager

Socialpoint is a world‑renowned mobile game studio proudly part of the Zynga & Take‑Two Interactive family. We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. Join us for a future where making games is as thrilling as playing them.Position Overview We are excited to welcome a brilliant Analytics Manager into our Marketing Analytics team. As an Analytics Manager, you’ll be responsible for designing and driving high‑impact analytics solutions, from developing advanced statistical frameworks to evaluating marketing performance, to building data pipelines that integrate third‑party sources, to creating interactive tools that empower partner teams. You will shape the technical direction of our analytics efforts and adapt to the evolving needs of Socialpoint’s and Zynga’s dynamic marketing teams.What You’ll DoAct as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation.Work with the Marketing and User Acquisition teams to provide insights into user behavior and answer key business questions.Visualize and communicate the results of your data analysis to senior stakeholders, making data‑driven recommendations that support key decisions.Supervise the larger technical direction of projects and contribute expertise in product ideation and development.Develop centralized solutions that can be seamlessly applied across the game portfolio, supporting the success of overarching marketing strategies.Develop talent and steer career growth within the team, shaping the analytics team’s culture and processes.What You Bring5+ years of work experience in data science, machine learning or analytics roles.1+ years of work experience in people management.Demonstrated experience with predictive modeling, statistics, experimental design, optimization, and data visualization.Strong understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis.Curiosity and enthusiasm for applying AI to uncover actionable insights in marketing data and drive smarter decision‑making, along with a proven ability to prototype and test emerging AI technologies.Strong experience in SQL and Python; adept at at least one visualization tool such as Tableau.Proven experience in building and maintaining strong relationships with stakeholders, effectively managing communication and expectations to drive successful project outcomes.Excellent presentation and interpersonal skills; comfortable explaining technical topics to non‑technical users.BS in Computer Science, Math, Statistics, Economics, or other quantitative fields; master’s or PhD strongly preferred.Bonus PointsA genuine interest in people management and leadership development.A fast learner, highly meticulous and proactive individual.What's in it for you as a SocialpointerHybrid working model: balance of home and office with proximity to Barcelona office.Relocation support to help you move to Barcelona, if you’re not already here.25 days of annual leave, plus an additional 5 days during Christmas.Full catering for breakfast and lunch at the office.Private medical insurance for you and your family.Choice of the latest iOS or Android device upon joining.Free language lessons in English and Spanish.Spotify Premium.Legendary social events and parties.Personal development budget for skill enhancement and growth opportunities.What We Offer YouGym facilities at the new office.Onsite physiotherapist and hairdressers.Professional barista and breakfast options.State‑of‑the‑art office amenities.Diversity & Conclusion Statement We are proud to be an equal‑opportunity employer. Employment with us is based on substantive ability, objective qualifications, and work ethic— not on protected characteristics such as race, color, religion, sex, gender identity or expression, sexual orientation, national origin, or disability. We provide the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments. For accommodation requests, please contact recruitment@socialpoint.es.Referrals increase your chances of interviewing at Zynga by 2x.Get notified about new Analytics Manager jobs inBarcelona, Catalonia, Spain .#J-18808-Ljbffr