Senior Email Marketing Specialist

hace 2 días

España Gartner, Inc. A tiempo completo

Senior Email Marketing Specialist - Digital Markets
Apply locations Barcelona time type Full time posted on Posted Yesterday job requisition id 95451
About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.
For candidates interested in taking their next career step, Gartner Digital Markets offers the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.
What we’re looking for:
Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts.
Email Campaign Execution:

Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs
Independently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS
Updating email HTML and templates to meet campaign requirements and copy structure
Managing and updating marketing calendar of upcoming and completed campaigns

Performance Tracking:

Identify and define metrics, trends, and reports needed to optimize channel effectiveness
Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact.
Experience building campaigns and journeys to improve customer lifetime value

Segmentation Strategies:

Demonstrated expertise in customer segmentation and analysis of subscribers
Demonstrated expertise in growing active email contact database through robust nurture strategies

Experimentation/testing:

Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results
Develop new testing ideas to improve email and overall campaign performance

User Experience:

Partner with the Product team to improve user journeys to optimize the performance of our landing pages
Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement

Cross-functional collaboration:

Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams
Partner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams to collaborate on building an integrated marketing channel approach

What you’ll bring to the team:

Bachelor’s degree preferred. Focus area in Marketing preferred.
5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace
Experience supporting cross-functional projects in a matrixed environment
Interest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems.
Experience with Eloqua or equivalent Marketing Automation technology required
Strong proficiency of HTML/CSS
Experience working with Google Analytics, Power BI
Experience working with CRMs
A highly collaborative and “team-first” work style
Superb written and verbal communication skills and strong executive presence.
Proven ability to manage multiple projects, prioritize appropriately and meet deadlines

What you´ll find:

Limitless growth and learning opportunities.
A collaborative and positive culture.
A chance to make an impact.
A hybrid work environment.
New offices close to Glòries and the beach in Barcelona.
Fresh fruit, snacks, and drinks.

What you´ll receive:

Competitive compensation.
23 days annual holiday and additional day off for your birthday.
Private Medical and Dental Care.
Life and Disability Insurance.
Public Transport Subsidy.
Childcare Vouchers.
Pension Scheme.
Employee Stock Purchase Plan.
Gartner Gives Charity Match.
Relocation Assistance.

PLEASE NOTE:
- Applications must be submitted in English.
- A valid EU visa/passport is required for this position.
Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers.
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