Adobe Experience Platform

Role Title: Adobe Experience Platform (AEP / RTCDP) & Journey Optimizer (AJO) Technology LeadLocation: Madrid (Hybrid)Language: Spanish (must) + English (professional)Engagement: On-site client‑facing roleROLE PURPOSEOwn the end‑to‑end Adobe Experience Cloud activation for BFS Customer across:• AEP / RTCDP: identity, schemas, datasets, ingestion, destinations, audience/suppression• AJO: multi‑step journey orchestration with robust eligibility, arbitration, fatigue/fallback, and error handling• CJA alignment: minimal viable data views and KPI scorecards to close the loop and optimize performanceKEY OUTCOMES (KPIs)• RTCDP audience readiness and activation to native destinations (delivery health ≥ 99% successful pushes)• Identity survivorship/recency implemented and validated (join accuracy & profile merge quality)• Journeys released on schedule (≥ 99% end‑to‑end delivery success) with measurable KPI uplift– e.g., CPA↓ via suppression, CVR↑, funded‑account rate↑, offer acceptance↑• Governance adherence across BU waves: entry/exit gates passed; consent/approvals auditableCORE RESPONSIBILITIESA) Architecture & Governance (AEP/RTCDP)• Define and maintain the AEP/RTCDP blueprint per BU (Retail, SME, etc.) with clear entry/exit criteria• Author stewardship processes, attribute gap logs, and data contracts; enforce legal bases (GDPR/ES)• Set identity namespaces, merge policies, survivorship & recency logic with full auditability• Establish consent orchestration (purpose limitation, opt‑in/out) embedded in activation flowsB) Data Modeling & Ingestion (AEP/RTCDP)• Design XDM profile/event schemas and datasets using a minimal‑viable‑first approach, extensible later• Map source systems (online/offline) and configure streaming/batch pipelines (freshness & completeness SLAs)• Validate ingestion hygiene, identity stitching, and release readiness for destinationsC) Audiences, Destinations & Suppression (RTCDP)• Build high‑value audiences and suppression segments; prefer native destination configuration• Document destination hygiene (failure handling, retries, monitoring, alerting); reduce media wasteD) Journey Design & Build (AJO)• Configure triggers, branching logic, channel actions; codify eligibility rules from RTCDP attributes/events• Implement arbitration (prioritization, suppression, mutual exclusivity) for offers and actions• Define fatigue thresholds, fallback actions, and error handling (retries, notifications)• Maintain reusable journey templates for BU‑by‑BU scale; run release checklists and rollback plansE) Orchestration & Content (AJO + AEM/Target)• Coordinate with AEM/Target for content containers/cards and template‑driven personalization• Ensure timing, content, and branching are governed by journey guardrails and compliance checkpointsF) Data & Measurement Alignment (RTCDP + CJA + AJO)• Partner with CJA to publish minimal viable data views, funnels/cohorts, uplift dashboards, and scorecards• Close the optimization loop: use CJA insights to adjust journey timing/logic/content and audience criteria• Document analytics playbooks (metrics dictionary, QA checks, anomaly handling) and reporting cadenceG) Compliance & Governance (cross‑stack)• Embed consent/approval checkpoints throughout journeys and activations; maintain audit trails• Maintain catalog/versioning for journeys and audiences; adhere to BU entry/exit gates• Coach BU data stewards and marketers (in Spanish) on BAU runbooks and governance standardsREQUIRED EXPERIENCE & SKILLS• 8–12 years in martech/data architecture and journey orchestration; 3+ years hands‑on xiphteb AEP/RTCDP and 2+ years AJO• XDM modeling, identity stitching, ingestion pipelines, native destinations, segment activation• Journey design with eligibility, arbitration, fatigue/fallback, error handling at scale• Strong JSON/API and streaming/batch data patterns; governance in regulated BFS (GDPR/ES)• Spanish (B2+/native), English (B2+); excellent stakeholder leadership and Spanish‑language facilitationGOOD‑TO‑HAVE• Adobe Launch (Web SDK / Edge): consent‑aware tagging, event taxonomy, data‑layer QA• Adobe Analytics (Workspace): complementary funnels/cohorts and rapid diagnostics alongside CJA• Familiarity with AEM/Target personalization containers/cards and template‑driven deliveryBEHAVIORAL COMPETENCIES• Architecture storytelling in Spanish; governance‑first, risk‑based decisioning• Customer‑centric orchestration mindset with test‑and‑learn optimization discipline• Structured problem‑solving, decisive execution, and collaborative leadership across business/marketing/ITCOMPLIANCE & ELIGIBILITY• EU work authorization; strong awareness of GDPR/ES consent, data privacy, and channel policy• Ability to operate onsite in Spain; hybrid onsite/Teams; near‑shore cadence aligned to BU waves