Senior Marketing Analytics and Intelligence Manager

hace 1 semana


España LucaNet AG A tiempo completo

About the roleAs a Senior Marketing Operations Manager, you will shape our digital marketing ecosystem, managing tools like Salesforce and Hubspot. This newly created role reports to the Head of Marketing Operations and involves mentoring two team members, offering a well-rounded exposure to various marketing functions. You will play a critical role in integrating marketing activities with sales strategies, ensuring seamless cross-functional collaboration.What you'll doOversee CRM management, focusing on Hubspot, Salesforce, and other marketing automation tools to streamline processes.Establish and enhance reporting mechanisms to track marketing activities effectively.Collaborate closely with sales teams and other stakeholders to align marketing with broader business objectives.Supervise a team of specialists, providing guidance and development opportunities.Track digital marketing campaigns, leveraging data insights for constant optimization.Interface with key stakeholders, including Sales Leads, BDRs, Rev Ops, and Sales Ops, to drive strategic initiatives.What you bring to the tableSolid experience in B2B and SaaS marketing operations, with a comprehensive understanding of various marketing functions like events, content, paid media, and email marketing.Strong proficiency in Salesforce, Hubspot, or other CRM tools.Proven track record of working across departments, especially sales operations and revenue operations.Exceptional data analysis skills with the ability to extract actionable insights.Ability to mentor and drive a team, fostering collaboration and skill development.Excellent communication skills to interface effectively with a wide array of stakeholders.Perks at workHealth Promo & counselling offers – We’ll support you in getting active and staying healthy, physically and mentally.Hybrid working model – With our flexible working hours model we want to make your life less complicated and combine the best of both worlds, remote and company time.Employee events and workshops – Team Spirit is a big deal to us, at town halls, parties, but also outside to learn and grow further.Learning & development plan – We are excited and enthusiastic about our roles and seek knowledge and inspiration from a wide variety of sources.
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