Principal Data Analyst

Position Overview We are looking to welcome yet another brilliant Principal Marketing Data Analyst into our Marketing Analytics team. As a Lead Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions—from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently.

What You'll Do

Act as a thought partner to marketing leaders, identifying opportunities for growth, efficiency, and innovation. Mentor junior analysts and help shape the analytics team’s culture and processes. Work with the Marketing and user Acquisition teams to provide insights into user behavior and answer key business questions. Visualize and communicate the results of your data analysis to senior stakeholders, making data driven recommendations that support key decisions. statistical methodologies to evaluate performance and account for uncertainties in major initiatives.

What You Bring Demonstrated experience with predictive modeling, statistics, experimental design, optimization, data visualization. Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis. Strong business acumen and domain knowledge in user acquisition, product marketing, and privacy frameworks like ATT. Strong experience in SQL and Python; adept in at least one visualization tool such as Tableau.

Strong communication skills— you can explain complex data in simple, actionable terms. A team player, you establish effective relationships to work with others for the win. Bonus Points A genuine interest in people management and leadership development. A fast learner, highly meticulous and proactive individual.

What's in it for you as a Socialpointer? Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week. A generous 25 days of annual leave, plus public holidays. Private medical insurance for you and your family.

Disability and life insurance. Choose from the latest iOS or Android device when you join (phone or tablet). Free language lessons in English, Spanish and Catalan. Spotify Premium to add the perfect soundtrack to your adventure.

Legendary social events and parties to let off some steam. Take‑Two Interactive employee stock purchase plan (eligibility criteria applies). Professional development budget for skills training. Onsite Perks Include State of the art gym facilities.

Free breakfast, lunch, and specialty coffee. Onsite physiotherapist and hairdresser (no wallet needed). We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.

Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Socialpoint’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs, socialpoint.es, take2games.com email domain). #J-18808-Ljbffr