Group Marketing Strategy

Group Marketing Strategy & Innovation Lead Verisure is on the lookout for a talented, innovative, data‑driven, passionate Group Marketing Strategy & Innovation Lead to join our Group Digital team & report into the Group Digital & Growth Director. The Group Marketing Strategy & Innovation Lead will be responsible for integrating artificial intelligence (AI) technologies into digital marketing strategies and optimizing our paid media efforts across search, social media, and display thanks to AI solutions to drive incremental growth. Artificial Intelligence is reshaping how people search for information, and we are looking for someone who can help us understand those changes in search behaviours across all platforms including social media. Critical and strategic, the role will be expected to impact quickly and develop as the business grows. This dynamic, multicultural position offers opportunities for continuous learning and professional growth. At Verisure, success is driven by our people, and we are committed to investing in them every day. Joining Verisure means becoming part of an industry‑leading, world‑class company that thrives on a strong entrepreneurial spirit. Verisure Marketing – Collaborative, impactful and consumer‑centric Our marketing department has more than 2000 talented colleagues across our 17 countries split on various functions including acquisition & lead generation, digital, data & intelligence, brand, external communication, contact centre and telesales at Group and local level. At Verisure, we foster a culture of innovation, experimentation and continuous learning. You’ll have the opportunity to shape digital campaigns, contribute to global growth, and leave a lasting mark on our brand’s visibility and lead generation. We are proud of our long track record of double‑digit new consumer growth, brand awareness & image growth and improved customer experience & loyalty. Our strong results have been achieved thanks to our Talented team members. The diversity of their background from leading FMCG companies, Telco or consulting is a fantastic asset to continue building on our growth plans. Key Responsibilities The Group Marketing Strategy & Innovation Lead will be responsible for integrating artificial intelligence technologies into digital marketing strategies, and optimizing our paid media efforts across search, social media and display thanks to AI solutions to drive incremental growth. She/he will be a strategic partner and advisor to the Group Digital Marketing Team and will work closely with our local campaign managers across the 17 markets to uncover insights, identify growth opportunities, and ensure we’re investing efficiently to drive performance. Priorities will include: Supporting the Group Digital & Growth Director and the digital team on the implementation of AI‑driven digital marketing strategies & development of personalised digital marketing campaigns. Leveraging cutting‑edge AI marketing tools to create data‑driven campaigns that optimise reach and conversion across all digital platforms. Staying abreast of Artificial Intelligence trends, emerging technologies and competitive landscape to proactively recommend innovative initiatives with AI. Driving innovation through AI tools, trend analysis and performance insights. Keeping up to date with AI features changes and roll‑outs in platforms (Google, Meta, TikTok, YouTube, LinkedIn, …) and industry benchmarks. Working closely with local digital marketing teams to ensure media spend pacing and ROI targets are met. Using strong analytical skills to identify trends, anomalies and opportunities within campaign data to inform optimisation strategies. Assisting in A/B testing, creative performance reviews and bid strategy evaluations. Closely working with the Group Digital & Growth Director on ad‑hoc assessments / presentations and deep‑dive analysis. Location Madrid or Paris Qualifications, Experiences, and Competencies We are looking for a high potential / top performer individual, proactive, solution‑oriented advisor focused on driving value to the business. Top tier education background with a minimum of a Bachelor’s degree in marketing, business administration, digital media, AI or a related field. Minimum 5 years of paid media experience across channels such as paid search, paid social, display or programmatic in an agency or for performance‑focused brands. Proven experience working closely with media buying, creative and analytics teams to optimise ad performance and conversion flows. Strong grasp of digital marketing metrics (CPC, CPL, CPA, CTR, ROAS, etc.) and how to interpret them. Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker, Excel or similar BI platforms. Data‑driven mindset with strong analytical skills. Motivated, proactive and eager to learn with a positive, enthusiastic attitude and the ability to handle challenges in a fast‑paced environment. Excellent communication skills and ability to turn data into actionable insights. Significant experience in a multi‑cultural environment. Collaborative, with strong interpersonal skills for working with global teams. Fluency in Spanish & English. A third European language would be a plus. Bonus: Advanced degrees, online courses or certifications in AI. Strong Fit With Our Company DNA Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly. Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline. Always Innovating: We believe that Innovation can be big or small: it’s a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously. Winning as a Team: Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well we will win. With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always. At Verisure, we are committed to fostering a diverse and inclusive workplace, recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias, and we believe in access to opportunities for everyone, regardless of gender, age, disability status, race, sexual orientation, or any other status. #J-18808-Ljbffr