CRM & Retention Strategist - Madrid, Comunidad de Madrid, Spain

CRM & Retention Strategist Common Thread Collective is looking for a highly motivated, results‑driven CRM & Retention Strategist to join our team. Mission Our mission is to empower clients through data‑driven, retention‑focused strategies, ensuring predictable, scalable revenue growth. Responsibilities Generate consistent, predictable revenue through retention‑led initiatives. Build accurate forecasts, inform strategic decisions, and maintain reliable performance. Serve as a strategic partner across all retention channels (email, SMS, direct mail, pop‑ups, push notifications, memberships, loyalty programs, etc.). Explain recommendations, linking forecasting outputs to all lifecycle touchpoints. Champion CTC’s retention philosophy and operational systems. Ensure rigorous execution standards and alignment with client goals. Lead data analysis, testing, and strategic planning to optimize retention performance. Communicate clearly with clients, providing daily updates, weekly Slack reports, and steering them toward agreed revenue goals. Collaborate with design, content, and other teams to create on‑brand, high‑impact retention materials. Maintain data integrity across all client tools (Statlas, Klaviyo, etc.). Adopt and implement CTC’s Email and SMS best practices and emerging tools. Deliver and oversee the Prophit system, building forecasts and executing monthly actualizations. Meet or exceed client satisfaction benchmarks and KPIs. Continuously improve processes by feeding back learnings into the system. Support onboarding of new clients and contribute to internal knowledge base. Act as a liaison between stakeholders, ensuring clarity on deliverables and deadlines. Qualifications & Experience Minimum 2 years of hands‑on email and SMS marketing, including campaign execution, automations, segmentation, and optimization. Minimum 2 years of experience in retention marketing, owning initiatives that drive predictable revenue and customer lifetime value. Minimum 2 years of experience using Klaviyo (campaigns, flows, segmentation, performance optimization). Economic and data‑driven mindset with strong analytical skills. Excellent communication skills in English, able to present ideas persuasively to stakeholders. High level of self‑awareness, accountability, and feedback orientation. Resourceful, self‑managed, and relentless in problem solving. Unfailing curiosity, passion for e‑commerce, and a willingness to embrace challenges. Key Skills Strong data‑analysis using Google Sheets and related tools. Proficiency in email and SMS platform best practices. Experience with lifecycle marketing tools (memberships, loyalty programs, pop‑ups, quizzes, etc.). Presentation and stakeholder management skills. Critical thinking and structured problem solving. Job Scope & Reporting Oversee growth of retention channels (email, SMS, direct mail, push, subscriptions). Develop briefs and collaborate with the team to execute. Produce accurate reports, analyze metrics, and provide insights. Maintain brand consistency across all communications. Ensure timely delivery of deliverables and manage internal project timelines. Stay current on industry trends and continuously optimize performance. Serve as a client‑facing consultant, solving complex business challenges beyond the email platform. Build relational equity with clients and the team to support sustainable growth. Compensation & Career Path Part‑time transition (first 30 days): $1.5 k. Full‑time (days 31–60): $3 k. Days 61–90: $4–5 k + performance bonuses. Annual contract negotiations and performance‑based rate increases. Transparent performance dashboard, clear promotion path, and regular milestone reviews. Location & Environment Fully remote with flexible schedule. Autonomous culture with 1‑1 feedback sessions, measurable quality benchmarks, and weekly check‑ins. Reporting To Josh Tay, Director of Retention. #J-18808-Ljbffr