Indirect Activation

Description
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate, explore, and innovate as you build brands consumers love.
Together with passionate people from all over the world, you’ll test new ideas, learn and unlock a brighter, more exciting future.
About the role
Your Mission :
You will lead and drive efficient and effective relationships with the Wholesaler or Distributor customers assigned to achieve business targets.
Focussed on :

Increase Diageo Distribution Coverage
Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase

Taking advantage of our new RTM, adopter of new technologies in key process of customer management, we need to increase scale and coverage with Hybrid Sales Customers.
You will lead this new business development agenda. This includes customer / chains sourcing, commercial proposal development and engagement, segmentation, implementation and follow up.
You will work hand on hand with our Hybrid Sales Executives team ensuring we achieve our objectives.
To achieve our ambition is crucial to ensure our brands are activated admirably at scale beyond our RTC. Customers with big capillarity and sales forces have a strategic role (distribution and activation) and we will strength our partnership with them.
Strategic customers development requires brilliant definition and implementation of Indirect activation platforms that will make the difference to boost our joint business.
You will lead end to end this activation projects.
Responsibilities & Accountabilities :
Based on a clear understanding of On trade RTM Strategy you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new Customers, sales and distribution.
You will define prioritization based on contribution / potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions.
You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account / segment Plans (price, reward, counterparts, promo Plan, MPA) for each of the sourcing target groups, evolving the digital readiness of Diageo and Customers to ensure relationships grow in efficiency and effectiveness.
Develop our business with Strategic Customers with big capillarity and sales force teams.
This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level.
You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.
This includes the co-creation of these platforms with the Customers assigned as well as internal alignment (Customer Marketing and NRM) and full accountability of execution: customer alignment and engagement, tools development, execution, follow up, reporting and improvements-course correction.
To ensure brilliant execution you will have to Influence, engage and lead wide range of internal (Commercial, Customer Marketing, NRN) and external (Customer Head Quarter, Regional Sales Reps, External Agencies) partners.
For your position you will :

Track and measure performance (sales, mix, distribution,..)
Drive brilliant execution (coverage, distribution, visibility, Outlet implementation, trainings)
Continuously seek improvements adapting from the results. Propose corrective measures.
Agile in leading internal procedures to master: order to cash and strategy to action
Influence, engage and lead wide range of internal and external collaborators

About you

High energy and drive.
Results-orientation, trustful.
Good relationship-building skills.
Strong in brilliant execution within Customers.
Good negotiations skills and confirmed communication.
Strong numerical and analytical skills.
Proficient in MS Office (especially excel).
Proficient in Spanish and an intermediate level of English.

Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours.
Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type : Regular
Primary Location : Madrid
Additional Locations :
Job Posting Start Date : 2024-06-12
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