Social Media Expert
hace 4 días
At Bahia Principe, we believe that true luxury is to experience happiness. We put all our effort into service excellence, genuine hospitality and constant innovation. Our purpose is to create unforgettable experiences for our guests, being highly aware of the importance of sustainable development in harmony with the environment and society at large, understanding the management of our hotels from a global perspective. We are passionate about what we do and work exemplarily through collaboration and respect in a cross-cultural environment. About the role: As a Social Media Expert, you will plan, coordinate, and execute Bahia Principe’s social media communication strategy, ensuring consistency with our brand tone and narrative. You will manage community engagement, safeguard our digital reputation, and analyze performance metrics to guide decision-making and optimize content strategies. What will your key responsibilities be? Develop and implement the annual social media content strategy aligned with branding and commercial objectives. Coordinate and supervise content creation for campaigns, events, and milestones across all destinations. Manage editorial calendars and ensure timely publication of approved content. Monitor and engage with online communities, addressing feedback and incidents in collaboration with Customer Service. Analyze KPIs and social media reports to measure impact and support strategic decisions. Oversee influencer marketing activities and evaluate performance indicators. Administer social media platforms, ensuring compliance with internal policies and security protocols. Support crisis management from a digital perspective and collaborate with internal teams globally. What are we looking for? Degree in Communication, Marketing, or related fields; Master’s in Social Media is a plus. Minimum 5 years of experience managing social media in-house or at an agency. Strong knowledge of Social Media, Content Strategy, Brand Voice, and Reporting. Proficiency in English and Spanish. Familiarity with tools such as CRM, CMS, Sprinklr, Brandwatch, Metricool. Strategic mindset, results orientation, and decision-making skills. Ability to lead teams and work collaboratively in a multicultural environment. Our purpose is to be a global benchmark that inspires, transforming every interaction into an opportunity to create unique and memorable experiences; that awakens, promoting an awareness of respect for the environment and the communities we work with; and that transcends, leaving a positive footprint on destinations: a legacy for future generations. We are committed to collaborative work and encourage the autonomy of our team members at all levels.
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