Senior Copywriter

hace 3 semanas

Madrid, España Lead Forensics A tiempo completo

Senior Copywriter

Hybrid - Portsmouth, UK

To be considered for this role, you need at least 2-3 years of experience within a B2B marketing copywriting role.

Our team is over 400 people strong, across the UK and US, and we’re still growing. We are the leader in B2B website visitor identification. And our suite of SaaS solutions (Lead Forensics, Webeo & Whizeo) provide companies across the world with the tools to engage with their website visitors in an informed way and generate quality sales leads.

Our goal is to help our customers recognize every visitor and realize serious revenue from their website visitors. We’re continuously developing our technology to help our customers grow their business and delight their target audience.

This service has become so successful that we’re recruiting a copywriter to join the team and work alongside the customer success team and group wide marketing team

In this role, you will:

  • Get under the skin of our customers digital marketing pains, challenges and drivers. Having complete clarity on what they are looking to achieve with our solution and ensuring they are following best practice to get there.
  • Check briefs from clients / CSMs / Sales / Marketing to ensure that the scope of the project is clearly defined and the deliverables identified.
  • Carry out project scoping and create a clear brief to ensure you understand what the client wants
  • Research and understand a clients needs and target audiences through online searches, reviews of existing research and material, interviews with subject matter experts and internal meetings.
  • Liaise with clients and CSMs to ensure project information is correct and copy fits the needs of the project.
  • Identify key messages and be able to condense complex information.
  • Be adept at varying the voice, style and other characteristics of messaging based on the clients tone of voice and target audience characteristics.
  • Refer to, and sometimes contribute to, brand style guides to ensure all content is consistent.
  • Continuously raise the bar for copy that connects with the target audiences pain points.
  • Maintain up to date knowledge of communications and client related industry trends.
  • Advise on relevant experiences and changes to page experiences as part of the personalisation process, including imagery, message changes and pulling content from other pages to create the best experience.
  • Copywriting all content for these experiences.
  • Edit and proof your own and other’s writing.
  • Creating content for our internal marketing teams to deliver their content calendar. including thought leadership ebooks and whitepapers, blogs and social posts.

Here’s what you’ll need for success:

  • At least 2-3 years of copywriting experience dealing with a range of B2B marketing clients with a solid portfolio of work.
  • Excellent writing and research skills.
  • Ability to work independently or with a team to meet deadlines.
  • Excellent organizational and multitasking ability.
  • Exceptional eye for detail.
  • Enthusiasm, curiosity, positivity, and friendliness.
  • Match our team’s relentless passion for the power of website personalization and ambition for continued success.
  • A confident and tenacious personality with experience interacting with director-level individuals.

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