CRM Manager, Digital Banking
hace 1 mes
Are you passionate about driving customer engagement and activation for digital banking products? Do you thrive in fast-paced environments and excel at managing end-to-end CRM campaigns?
Are you ready to be part of a globally diverse team, where your unique contributions are valued, and collaboration drives success?
If so, it’s time to join Western Union’s innovation strategy as a Digital Banking CRM Manager.
Western Union powers your pursuit.
As the Digital Banking CRM Manager, you’ll be an integral part of the team responsible for planning, implementing, and achieving the activation and engagement targets for our digital banking product in Europe.
In this role, you'll manage end-to-end CRM lifecycle communication campaigns, from ideation to execution, using various marketing automation platforms such as Bird, Braze, GreyFerret, and more.
You will collaborate with cross-functional teams, including Digital Banking leadership, Data, Product and Technology, Operations, Legal, and third-party vendors, to ensure the success of each campaign.
Role Responsibilities:
- Design, schedule, and manage email and in-app messaging campaigns to engage customers across different stages of the lifecycle.
- Become part of the Digital Banking Go-to-Market team and collaborate with global marketing professionals to activate new customers and engage existing ones through multiple communication channels.
- Partner with the Product team to build effective campaigns that create awareness for new features and use cases.
- Coordinate with Operations and Customer Care to address and resolve key customer pain points using standardized communications.
- Develop and manage target audience groups, ensuring successful execution and timely delivery of campaigns across all channels.
- Utilize existing dashboards to monitor CRM metrics, such as engagement rates and customer activation, and work with the team to implement customized reporting.
Role Requirements:
- Bachelor’s degree or equivalent experience.
- Proven expertise in managing CRM processes across Europe from start to finish, with a strong understanding of email marketing automation and campaign design.
- Experience developing customer segments, targeting message audiences, and using customer insights to prioritize campaigns.
- Hands-on experience configuring complex customer journeys that don't always follow a linear path.
- Familiarity with personalization techniques and A/B testing for campaign optimization.
- Experience in banking, payments, remittances, digital wallets, or fintech is preferred.
Hybrid Work Model:
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals.
By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate. Our Hybrid Work Model categorizes each role into one of three categories.
Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location.
The expectation is to work from the office a minimum of three days a week.
Benefits:
You will have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your Spain specific benefits include:
- 25 days annual leave.
- Comprehensive life & medical cover including dependents.
- Contributory pension plan.
- Preventative Care Assistance program.
- Lunch vouchers.
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