Creative Brand Strategist

hace 2 días


Madrid, España Prominence A tiempo completo

In today’s advertising landscape, where Media Buying is largely automated by algorithms, the only real lever for growth left iswe are looking for a Creative Strategist who masters and executes our rigorous system of Creative Exploration and Creative Exploitation.ExplorationYou test new messaging on new consumer avatars. We live by the mantra "Everyday in Everyplay, Count on Me"—meaning you take full ownership of the quality of every briefing and the performance of every ad.You must be comfortable with psychology, data, and systems.You dig into Reddit forums, customer reviews, and product pages to understand what the customer feels.You apply the philosophy of continuous improvement: "How can we test the same message with a different hook? What if we turn this HiFi video into a LoFi version? Unreasonable Hospitality"You understand that marketing is empathy at its core.Systematic ThinkingYou understand the difference between Exploration (testing new avatars / messages) and Exploitation (creating variations of winners).Research MasterYou know how to navigate the depths of the internet (Reddit, Competitor Reviews) to find ammunition for your hooks.HiFi videoLoFi (iPhone) videoUGCStaticGIFCarouselYou dive into the data.You analyze forums, reviews, and competitors.This is about taking risks and testing.Phase 3: Analysis & BriefingThe data comes in.Use the same message, but test 3 new hooks.Turn this video into a Carousel.Based on experience and the performance of the accounts for which you strategize.Want to learn how to write better UGC scripts or dive deeper into consumer psychology? We pay for your training.Remote & FlexibleWork where and when you are productive, as long as you overlap with the team's core hours.#J-18808-Ljbffr


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