Brand Manager
hace 3 semanas
The Role
Are you passionate about innovation and looking for a challenging and rewarding career in marketing? If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.
As a Brand Manager, you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches, and portfolio extensions. You will also work closely with sales, digital, and trade staff to conceptualise and execute marketing campaigns and strategies that align with the brand's vision, mission, and objectives.
Principal Accountabilities
Create Portfolio Brand Objectives, Targets, Equity & Strategy within the Business.
Develop Portfolio Brand Activation.
Establish potential product gaps, redundancies or opportunities to define the portfolio brand product portfolio strategy.
Oversee and assist in the creation of all channel and online materials so that they speak and breathe the brand image.
Align with the brand central office (Category and Region) on a regular basis regarding objectives, strategy & marketing campaigns throughout the fiscal year.
Understand the company's vision, mission, objectives, products and services to represent the voice and personality of the brand at various events.
Skills and Experience Required
Relevant experience as Product/Brand Manager in FMCG or Tobacco industry.
Fluency in English is a must.
Ability to manage projects in an efficient and effective way in an international environment.
Good Communication and Interpersonal Skills.
Analytical and results-driven orientation.
Microsoft Office proficient/advanced user (PPT and Excel).
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities.
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