Head of Marketing
hace 2 días
About Our Client Growing pharmaceutical affiliate, focused on Specialty Care and committed to innovation and patient value Growing pharmaceutical affiliate Head of Marketing (pharma) Job Description Strategic & Operational Leadership Define and drive the marketing strategy for the company's specialty portfolio, ensuring alignment with global guidelines and local business objectives. Lead the development and execution of brand plans, including forecasting, positioning, segmentation, lifecycle management and competitive strategy. Oversee launch readiness for upcoming indications and new products, ensuring cross functional alignment (Medical, Market Access, Sales, CX). Team Management & Cross-Functional Collaboration Lead, coach and develop the Marketing team, fostering analytical excellence, innovation and strategic thinking. Work closely with Sales Leadership to ensure seamless integration of marketing and field strategy, maximizing impact on patient and prescriber engagement. Partner with Medical Affairs, Market Access and other internal stakeholders to drive coordinated brand initiatives. Customer & Market Insights Leverage deep market analysis, customer insights and data to guide strategic decisions and identify growth opportunities. Build strong relationships with key external stakeholders, including scientific societies, expert groups, patient organizations and hospital networks. Innovation & Patient-Centricity Promote a modern marketing approach, including digital initiatives, omnichannel engagement and patient activation programs. Drive initiatives focused on understanding and optimizing the patient journey, identifying barriers to diagnosis, referral and treatment. The Successful Applicant Professional Experience Minimum 8-12 years of experience in pharmaceutical marketing, ideally in Specialty Care. Proven track record in launch management, brand building and strategic marketing excellence. Experience in a commercial organization that values cross-functional collaboration and modern engagement models. Leadership & Skills Demonstrated ability to lead and develop teams. Strong analytical mindset and experience with forecasting, budget planning and performance tracking. Excellent communication, influencing skills and stakeholder management. Ability to manage complexity and work in highly cross-functional environments. Background University degree in Life Sciences, Pharmacy, Business or related disciplines; an MBA or postgraduate degree is a plus. Fluency in English and Spanish; additional languages are an asset. What’s On Offer A strategic leadership role with impact on the company's growth trajectory. The opportunity to lead launches and influence the evolution of the Specialty Care portfolio. A dynamic environment that values innovation, collaboration and patient-focused solutions. Contact Quote job ref: JN- #J-18808-Ljbffr
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