Senior Business Analyst

Overview Senior Business Analyst (Italian Speaker) for lastminute.com. The role supports the Customer Acquisition area within the Marketing department, focused on a data-driven approach and understanding the dynamics of both marketing and data teams. The Company At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world. Job Description lastminute.com is looking for a Senior Business Analyst to play a crucial role in the Customer Acquisition area inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data-driven approach and capable of understanding the dynamics of both marketing and data departments. The job in brief: Job Title - Senior Business Analyst Working model - remote from Spain Team - you will join the Customer Acquisition team within the Marketing department.Level - individual contributor Location - Spain Contract - Permanent – full-time (EUR 36 h/week) What your impact will be: Proactively define and review an overarching marketing strategy, based on data & insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency. Supervise the reporting for the Customer Acquisition departments to have hands-on involvement with the main marketing channel daily, communicating performance trends and insights to the manager. Collaborate closely with the Data & Analytics team to ensure alignment and coherence of overall data initiatives. Understand the DB structure and dynamics to extract and analyse data from various sources including digital marketing platforms, website analytics, and third-party data. Partner with marketing teams inside and outside the Customer Acquisition department to support SEM, SEO and Display planning based on analytics. Build connections with other marketing teams to understand how external factors may affect overall performance. Stay abreast of emerging trends and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation. Qualifications SQL and Excel skills are essential to query the DB, extract data and manage it. Experience in digital marketing with the ability to set a data-driven strategy. Proactive analytic mindset capable of turning raw data into actionable marketing insights. Proficiency with Marketing Technology stacks (MarTech) used in digital marketing. Strong problem-solving and analytical thinking to address complex data challenges and drive solutions. Strong verbal and written communication skills to convey technical concepts to non-technical stakeholders. Adaptability to changing priorities, technologies, and business requirements in a dynamic environment. Mandatory Italian language Fluent English to communicate with international team members and stakeholders Expertise in Paid Search platforms (Google Ads, Google Search Ads 360, Facebook Ads, and others) Understanding of Google Analytics 4 and related data models Experience in setting marketing strategies and/or budgeting/OKR definition Experience in Python Additional Information Perks of working with us: How we work together: An inclusive, friendly, and international environment (colleagues from +10 countries and over 48 nationalities) Shorter working week (36h full time), with a half working day on Fridays Flexible start and end of the working day Possibility to work from anywhere for a period per year according to local regulations How we learn together: Fri-Yays: half a day on Friday morning with a no-meeting mandate for deep work, personal growth, learning and/or focus time. Professional and managerial skills development training paths, access to e-learning platforms (O’Reilly, Udemy, Coursera) and our internal platform. Other perks: 2 paid days off per year for volunteering Occasional social events to foster connections among colleagues Travel industry discounts and staff fares Leave options in line with local laws for life events (parental responsibilities, marriages, bereavements, relocations, etc.) Wish you were here? We do, too Selection process steps: HR interview (10-30 minutes) 1st interview (Manager): soft skills + technical knowledge Online or offline test 2nd interview (Manager + team member): Test review Offer extended (*Process details may vary. The recruiter in charge will share more information during interview setup.) Our commitment to celebrate diversity and generate belonging We are committed to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We value equal opportunity and strive for a diverse workforce reflecting our global communities. Eligibility criteria: By submitting your information and application, you confirm that you are legally authorized to work in the country of employment and that you do not require visa sponsorship. #J-18808-Ljbffr