Marketing Operations and Marketing Technology Manager

hace 2 semanas

Centro, España Amadeus A tiempo completo

Job Title: Marketing Operations and Marketing Technology Manager

Summary of the role:

As a member of the Marketing Operations team in Travel Unit, you will be responsible for delivering best-in-class marketing activities and processes that help to achieve the Travel Unit's ambitions and ensuring that we work with the best possible technology and tools for this purpose.

You will work closely with all areas in the RMS - RevOps, Marketing and Strategy to deliver efficiency and effectiveness by bringing new business capabilities with our people, processes, and tools.

Marketing Operations owns the MarTech stack and looks after its maintenance and improvements with vendors. Gathers business requirements and measures the performance of MarTech stack.

Your daily tasks:

Marketing operations:

  • Manage contractual relations with 3rd parties mainly on following topics: Mar Tech / Translation / Learning and Development
  • Collaborate with TU MKT and with RevOps in tracking marketing performance with key operational metrics (e.g. defining common SLAs, developing processes by identifying and analyzing gaps and best practices to ensure efficiency, etc.)
  • Work closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks
  • Contribute to the definition of the tracking methodology for marketing activities, that will be used to measure performance to define overall marketing success.

Mar-Tech:

  • Oversee marketing technology stack (including project management, implementation, evolution, administration, governance)
  • Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap.
  • Lead the strategic execution and follow-up of marketing digital initiatives.
  • Ensure MarTech stack is fully operational and act as SPOC for the MarTech vendor(s) for needed improvements and maintenance
  • Support the Travel Unit Marketing team in showcasing their contribution to revenue growth.
  • Gather business requirements from the Marketing community (Inc. Product Market Management, Corporate Marketing) and measure the performance of marketing activities through the MarTech stack.

Marketing Campaigns (Digital):

Platform management: Business platform owner / Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform including future integrations, roadmap management and channel.

Arbitrate priorities and backlog management (including Change requests)

  • User Management: User upskilling and adoption (All training needs), User functional support (First level support)
  • Forms: Change Request Management (run) Animate MKT community creating form. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (example: recommendation of hidden field for campaign ID)

Marketing data governance:

Act as Data Owner for MKT data (Customer Profile & Attributes). Ensure clear rules and processes are defined to govern such data, be accountable of target Data Quality levels and ensure everyone in the organization consumes this data from the Single Source of Truth.

Works in coordination with Customer Data Owner in RevOps

Act as Data Steward for MKT Data (Customer Profile & Attributes). Coordinate the execution of data quality activities to achieve the Data Quality Targets stated by Data Owner.

Works in coordination with Customer Data Steward in RevOps.

About the ideal candidate:

  • Bachelor's degree in business, engineering or related field / master’s degree preferred
  • At least 10 years of experience in driving strategy and / or implementation of Marketing Technologies
  • Track record of engaging with and successfully influencing senior leaders on challenging topics
  • Track record of driving high performance from teams, with or without direct reporting line / management responsibility
  • Strong knowledge of the travel industry, and good understanding of Amadeus organization and businesses
  • Ability to ramp up on new business areas / functions rapidly
  • Good understanding of latest tools and technology trends
  • Fluency in English
  • Knowledge / experience in Marketing Technology - MarTech - Salesforce Marketing Cloud, Adobe, Eloqua, etc.

What we can offer you:

  • A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits.
  • A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
  • Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
  • A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life.

We care about our employees and strive to provide a supportive work environment.

  • A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
  • A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
  • A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
  • A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

Diversity & Inclusion:

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.

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