Head of Growth
hace 2 días
Our Marketing TeamNo one is more creative and data-driven than this team - they have the best of both worldsThe Marketing Team's main mission is to get our product into the hearts of millions of users around the world. The Growth Team builds innovative ideas to conquer markets, attract, and retain users. The Brand Team strives to create Joko's vision for the long term and builds a connection with all its users. The Campaign & Merchandising team drives our Joko Business-to-Consumer campaign calendar and enhances the customer shopping experience across our merchandising assets.
The B2B Marketing Team positions Joko as the top partner to have in our space and aims to build the most desired employer brand possible. Led by Isa, our CMO, they are constantly innovating to take our business to new heights.
What you will
doHead of Growth, you'll manage Joko's B2C growth engine across acquisition, activation, retention, and reactivation. Your goal :scale Joko profitablyand bring Joko into the hands of millions of users in France and the US (with more markets to come). You will be deeply involved in day-to-day operations, working closely with Product, Data, and Brand to run fast experiments and unlock new growth loops. You Will Report To The CMO And You'll Lead The Growth Team (CRM & Lifecycle And UA), a Team Of 4 Today And Growing, Support Cross-channel Execution, And Help Build a High-performing, AI-driven Growth Organization.
Build, run, and elevate Joko’s full-funnel growth engine : You’ll improve every step of the user journey from acquisition, activation, retention, and reactivation to grow a valuable, engaged user base. Own and optimize our growth budget and LTV / CAC ratio : You'll maximize efficiency across all growth channels and levers including referral, ads, influence, growth partnerships and more (you tell us what's next). Identify and activate new growth loops : You’ll explore new channels, test innovative formats, and launch breakthrough ideas that unlock incremental and scalable growth. Partner with Product, Data, and cross-functional teams : You'll drive marketing initiatives within Joko's growth roadmap alongside our Growth Task Force, ensuring alignment and fast execution across the company.
Own measurement, attribution, and incrementality : You’ll ensure we track the right KPIs daily, run incrementality tests, and maintain a strong data foundation that supports confident decision-making. Scale AI usage across the growth team : You’ll automate campaign operations, accelerate creative production, enhance segmentation, and use prediction models to guide prioritisation. Lead and mentor the Growth team : You’ll foster a high-performance culture rooted in experimentation, speed, curiosity, and measurable outcomes. Who we’re looking forExperience : 10+ years in growth, performance marketing, or full-funnel user acquisition in fast-paced tech environments in a B2C mobile app environment, marketplaceYou have scaled a growth engine with a proven track record of delivering profitable, sustainable growth at scale.
Growth hacker mindset : you’re creative, and able to think outside the box to unlock unconventional growth opportunities. Strong expertise across performance channels (Meta, TikTok, Google, ASA, affiliates, referral, influencer, partnerships) with clear ownership of budget and steering. Highly data-driven : you rely on experiments, cohort analysis, and funnel metrics to guide priorities. Hands-on with growth levers : you're a doer and you jump in fast on projects when your team needs it, from referral to influencers to experiments, and get things done.
AI mindset : you use AI daily and know how to scale operations through automation, agents, and workflow improvements. Previous experience building and managing a team, with strong leadership, coaching, and performance management skills. Fluent in French and English, written and spoken. Our perksAt Joko, we believe that flexibility and trust are essential.
Our work environment reflects this through :Flexible remote (only to specific fully remote positions) : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. Work from anywhere (full-time only) : Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year.
On top of that, we offer plenty of perks (some for everyone, others only for full-time positions) :After 4 years, spend one month in our New York officeYearly offsite in amazing locations and budget for team-building events & quarterly in-person gatheringsContribution to your ClassPass subscription8-week paid parental leaveand much more, check the full list hereOur hiring processIntro call : Quick screening with the Hiring Manager or a recruiter. Step 1 – Team interview (45 min) : Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from the other teams). Step 2 – Role-specific assessmentsFor non-tech roles : Take-home case study followed by a 45 min debrief. We assess both your output and how you think in real time.
The exercise will be relevant to the role (e.g. analysis, strategy, or process design). For tech roles : Live technical interviews :Coding interview + System design interviewFor research internships, an additional round may involve analyzing and presenting a research paperStep 3 – Founders interview (45 min) : Conversation with two of our founders. References : Up to five calls with former colleagues or managers. You may also be invited for coffee with team members to get a feel for our culture.
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