CRM Automation Manager
hace 1 semana
Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results.Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in. We're looking for a CRM Automation Manager to scale and elevate our automated CRM campaign efforts. This role is all about building and optimizing automations, driving behavioral-led engagement, and ensuring seamless player journeys across all CRM touchpoints. You'll own one of the several automation focus areas (e.g. newly registered users, cross-sell, churn prevention, reactivation) in the user journey. This role entails end-to-end responsibility of the automations in your ownership to deliver maximum impact - from ideation to implementation, and from measurement to fine-tuning, with data-driven decision-making at the core. Key Responsibilities Analyze campaign performance, automation impact, and player engagement trends to identify and act on opportunities. Setting up of bonuses, requesting the right content, and implementation of the automations on our CRM tools. Take data-backed decisions that enhance conversions and user engagement. Work closely with key stakeholders to fine-tune targeting, segmentation, and personalization strategies. Be a champion in the implementation of AI-driven segmentation and real-time behavioral triggers in the automations. Use our predictive models to set up automations that act proactively. Optimize and scale multi-channel CRM (email, SMS, push, in-app, outbound) through automation. What You Bring Experience in a data-driven CRM role, preferably in online gambling or a similar fast-paced, data-driven industry. Expertise in journey builders, real-time decisioning, and AI-driven CRM tools. Deep understanding of automated lifecycles and how to drive uplifts in a complex communication landscape. Strong skills in data analysis and campaign performance measurement, and a good understanding of data science & predictive analytics. Proactive and results-driven mindset, thriving in a high-performance environment. Deep understanding of behavioral targeting and event-driven marketing strategies. A test-and-learn mindset, always seeking optimization opportunities. Ability to balance automation at scale with personalized engagement. Reshape marketingwith us. Let's work By submitting your application, you agree to our Privacy Policy.
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Senior CRM Manager: Affiliate Campaigns
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Senior CRM Manager: Affiliate Campaigns
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Valencia, España Medier Agency A tiempo completoA leading digital marketing firm is seeking a Senior CRM Manager to shape and execute CRM strategies, focusing on campaign management and automation processes.Por favor, asegúrese de leer atentamente los siguientes detalles antes de enviar cualquier solicitud.The successful candidate will lead a team, analyze data, and drive improvements across diverse...
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