Senior Brand Marketing Manager

We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Reporting to the Chief of Brand, you’ll collaborate closely with cross-functional marketing teams to execute integrated campaigns, efficiently driving company-wide growth aligned with brand objectives. We are seeking a Senior Manager, Brand Strategy Analytics to lead Preply’s data-driven insights function supporting Marketing, Corporate Strategy, PR, and long-term growth initiatives. This is a senior role that goes beyond research execution: you will help shape the research agenda and ensure that Preply’s strategic decisions are grounded in robust quantitative evidence. By combining advanced analytical skills with strategic vision, you will help shape how Preply positions itself globally, responds to market trends, and ensures our product and brand achieve lasting market fit. Define and own the quantitative research roadmap for marketing and strategic projects, aligned with company-wide priorities. Lead large-scale initiatives such as efficiency studies (example), brand health trackers, audience segmentation, category sizing and campaign effectiveness research . Develop scalable frameworks for measuring brand equity, market positioning, and communication effectiveness. Monitor market and category trends , delivering insights that guide product vision, brand strategy, and long‑term market fit. PR & Communications : Partner with PR to craft data‑led stories that enhance Preply’s reputation and media visibility. Product & UX Research : Partner closely with UX research teams to connect market‑level insights with user‑level behaviors, ensuring Preply’s product experience aligns with broader market opportunities. Ensure research is embedded into campaign planning, investor narratives, and brand communications . Act as Preply’s voice of quantitative insights in strategic forums, influencing how marketing and vision decisions are made. Automate and apply AI‑powered tools to streamline research operations, accelerate insight generation, and improve data storytelling. Oversee relationships with third‑party agencies and ensure high‑quality, cost‑effective delivery. Set standards for methodology, data quality, and storytelling across internal and external research efforts. 10+ years of experience in quantitative research, consumer insights, marketing science or ideally brand strategy including team leadership. ~ Proven expertise in survey design, statistical modeling, segmentation, and experimental design. ~ Track record of influencing senior executives and shaping corporate/brand strategy through insights. ~ Strong experience managing research vendors and significant budgets. ~ Excellent communication and storytelling skills: ability to turn data into narratives that drive action. ~ Experience working in global, multicultural markets and with emerging tech trends (LLMs, AI, digital platforms). Learning & Development budget, including time off for your self‑development. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company.