Head of Digital Product

hace 7 días


Madrid, España Robert Walters Spain A tiempo completo

An international company WW, a provider of international education, with offices across the world is looking for a Head of Digital Product. Reporting line : Marketing Director.FunctionsDigital vision and planning : Develop and manage the long-term product vision for our digital portfolio, backed by a strong product strategy.Manage an ongoing Conversion Rate Optimisation programme : Onsite conversion will be one of the main KPIS.Act as the main point of contact between the product function and wider business. Recognise the needs of different areas of the business, from Sales, Marketing, Legal, Finance – and ensure the needs of these groups are recognised in your product strategy.Analysis and InsightsBe data and metric focused : ensuring benefits of deliverables are always measurable and drive clear impact against outcomes.Use a range of different insights : from analytics, research, and competitors to inform decision making and roadmap prioritisation.DeliveryPartner with IT : manage roadmap and backlog for all digital products, ensuring that IT delivers capabilities on time and per expectation.Lead across functional team of digital professionals focused on the delivery of the digital portfolio.CommunicationsEnsure a strong, clear, and fluid communication channel with our senior stakeholder groups.Be comfortable leading workshops with business stakeholders as and when required.RequirementsSeveral years of experience working in a similar position, leading a small team of Product Manager / Owners.Demonstrated experience applying different product management frameworks and techniques for understanding priorities and customer needs.Strong analytical, prioritization, and negotiating skills.Experience in usability and customer‑focused design. Confident in applying a broad range of different techniques to understand customer needs, rapidly ideate, and ultimately drive the direction of a product growth strategy.Solid experience in a digital environment. With a record of achieving strong outcomes, particularly around lead generation and conversion optimisation.Proven experience in driving efficiencies and constructively challenging existing processes.Demonstrable experience delivering CMS efficiencies, including migrations, component libraries, and related initiatives.Experience managing multiple websites. Ability to identify, standardise, and apply best practice across platforms.Clear ability to build roadmaps that are focused on unlocking value early and often.Passion for building great products to solve customer and business problems. Demonstrable experience of taking a product from initial concept to launch and iterative refinement.Experience working with and managing Senior stakeholders – preferably at Director or C‑level.Exceptional communicator. Can articulate key concepts in an accessible manner to non‑technical stakeholders, technical teams, and end users.Experience in running A / B testing programs.Desirable skillsExperience developing multi‑language platforms.Experience working with remote development teams.Experience working with Drupal and Salesforce platforms.Benefits27 days of holidays (working days) + 24 December + 31 December + the afternoon of your birthday + days of



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