Acquisition Growth Hacker
hace 7 días
Overview About UEX. US UEX. US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic.
Por favor, verifique que tiene el nivel de experiencia y las cualificaciones adecuadas leyendo la descripción completa de esta oportunidad a continuación.
Responsibilities
Paid Acquisition & PPC Plan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networks Define targeting, bidding strategies, audiences, funnels, and remarketing flows Manage ad budgets and optimize for CPA, ROAS, and CAC targets Monitor performance and continuously adjust creatives, audiences, and landing pages Implement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.) SEO & Organic Growth Conduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintech Optimize website and landing pages for SEO (technical + on-page + off-page) Conduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc. Build and manage backlink strategies (influencers, directories, crypto media, PR) Track SEO performance and organic user acquisition Analytics & Reporting Set up conversion tracking and attribution models Monitor key performance metrics and provide weekly/monthly reports Analyze funnels, user behavior, and conversion flows Recommend improvements to increase conversion rate and LTV Key Channels You May Work With Ads: Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Brave, Crypto Media Networks SEO: Google Search, YouTube Search, Crypto Directories, Review Platforms Tools: Google Analytics, Search Console, Tag Manager, UTM tracking, Semrush/Ahrefs, etc. Required Skills Proven experience managing PPC campaigns with measurable ROI Strong SEO knowledge (technical + on-page + off-page) Experience with conversion tracking (GTM, pixel-based tracking, UTM, API) Experience with Google Analytics 4 (GA4) and attribution modeling Understanding of landing page optimization and CRO principles Data-driven mindset with strong reporting and analysis skills Strong English communication Preferred Experience Experience in crypto, fintech, DeFi or trading platforms Experience with direct-response campaigns Familiar with compliance-sensitive paid environments (financial ads) xcskxlj Familiar with crypto ad networks (Coinzilla, Cointraffic, CoinMarketCap ads) Experience building automated funnels and remarketing flows Tools You Likely Use SEO : Ahrefs, Semrush, Screaming Frog, SurferSEO Analytics : GA4, Search Console, Tag Manager, Looker Studio Ads : Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, Reddit Ads CRO : Hotjar, Clarity, A/B testing tools Reporting : Looker, Sheets, Data Studio Performance Indicators CPA / CAC on paid channels ROAS and funnel efficiency Organic traffic growth Keyword rankings for strategic terms Conversion rate (signup → KYC → deposit → trade) Landing page performance Cost efficiency and data-backed optimization Compensation ~$2,000–$3,500 per month depending on experience and performance ~ Performance-based bonuses tied to KPIs ~ Growth opportunities into paid acquisition lead role #J-18808-Ljbffr
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