Marketing Manager

Marketing Manager (6 month FTC), Amazon Music EU Brand & Strategic Partnerships Job ID: | Amazon Digital Spain S.L.U. - N22 This is a fixed term contract (6 months). Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at The Amazon Music EU Brand & Strategic team is looking for a marketing professional to manage cross-organizational and cross-functional campaigns that drive customer acquisition and interest for Amazon Music. You will own the strategic planning, management, oversight, and tracking of cross-channel marketing campaigns for Amazon Music, including Partnerships, with internal and external partners. As the Music business grows, the Brand & Strategic Partnerships team is looking to establish strong relationships with Amazon partner teams to deliver against the vision of a unified entertainment offer, placing Amazon Music at the heart of meaningful collaborations with teams such as Prime Video, Audible, Amazon Fashion, Amazon Stores, etc. You will develop an acute understanding of our brand positioning as the team is also responsible for ensuring our tenets and best practices are applied to the variety of campaigns delivered throughout the year. You will work with a cross-functional team and a wide range of internal stakeholders, including our EU Head of Brand, Industry Relations, Go-to-Market, Product, PR, Media, Creative Studio, International, Regional and Executive leadership as well as external creative, social and media agencies. This is an individual contributor parental leave cover role (duration: 6 months). We are looking for a cross-functional marketing manager who is customer obsessed, organized and detail-oriented. You will collaborate with cross-functional partners across local, regional and global Amazon Music teams and are comfortable generating cross-team support for new campaigns. We are looking for relevant marketing experience, demonstrated strengths in using data to inform business strategy and experience making the appropriate recommendations to leadership based on customer insights. Key job responsibilities You will work with internal partner teams within Amazon (Prime Video, Amazon Fashion, Audible, Amazon Stores… etc.) to deliver cross-functional integrations on priority projects. You will manage campaigns and programs from end-to-end across EU/ANZ including strategy, briefing, budgeting, development of media plans, content planning, creative assets, marketing plans (including organic social media and own and operated channels), production, distribution, tracking, and measurement. You will oversee the execution and implementation of Brand Partnerships deliverables among internal stakeholder groups and external agencies, including creative RFPs, project tracking, development of marketing assets, and reporting. You will create documentation for campaigns and make these available to all teams (timelines, integrated marketing plans, creative concepts, messaging plans, etc.) and work with Global teams to scale campaigns beyond EU/ANZ. You will work with the Measurement, Analytics and Insights team to deepen tracking, evaluate & report on the performance of campaigns. You will lead project presentations to Director-level individuals, retrospectives, and status meetings to ensure stakeholders are working towards the same deadlines and goals for marketing campaigns. You will work closely with internal and external creative production partners to set and safeguard production delivery timelines. Communicate with the global integrated marketing team on shared priorities and attend relevant global meetings. About the team The EUANZ Brand & Strategic Partnerships team operates as a full-funnel marketing team, driving both upper funnel awareness and brand perceptions as well as lower funnel impact through Music HVAs for Amazon Music. The team works in partnership with the Global Brand, Integrated Marketing & Social team, local Marketing, Industry, GCO, Podcast and Merch teams as well as Amazon partners (Prime, Alexa, Prime Video). Basic Qualifications Experience in professional non-internship marketing Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience using data and metrics to drive improvements Experience with A/B testing, especially around audience segmentation and targeting Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience using strong customer service, communication, and interpersonal skills Experience working cross-functionally and across regions Can work proactively and independently, meet deadlines, and deliver on projects and tasks Experience in the entertainment industry, preferably within Podcasts or Music Experience in brand marketing, project management and content production timelines Amazon is an equal opportunities employer. 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