Head of Performance Marketing
hace 2 semanas
Scopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis, working a minimum of 2/3 days a week from our hub.We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Manage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability. Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc. Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions. Design and execute A/B & multivariate testing and present results to related teams. Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users. Work cross-functionally with product, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing. BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field A hunger to be at the forefront of the mobile advertising space and the mobile app market Strong proficiency with Excel/Google Sheets required Prefer candidates with direct previous experience in online Marketing. Hands-on experience with MMP, Facebook Ads and/or Google Ads is a plus About Us Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO", “Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry. Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years. Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents. Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. #
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Head of Performance Marketing — Europe
hace 3 días
barcelona, España Impress A tiempo completoUna innovadora empresa de salud en Europa busca un Head of Performance para liderar y escalar el marketing de rendimiento a través de múltiples canales en 10+ países. Este rol es ideal para un líder orientado a los datos, apasionado por el crecimiento y la gestión de equipos de alto impacto. Se requiere experiencia de más de 6 años en marketing de...
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Head of Performance
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