Marketing Analytics

Join eDreams ODIGEO as a Marketing Analytics & Measurement Lead (Hybrid) and transform how we measure marketing impact across web and app. Key Responsibilities and Tasks As an eDOer, you will have clear objectives, great challenges and an overview of how your work contributes to the global company project. The Mission Your mission is to turn marketing data into strategic advantage. You'll build the frameworks, systems, models and automation that transform complex business questions into analytical solutions. You'll help us understand what truly drives incremental growth, ROI, and profitability across our global digital marketing investments. This role sits at the heart of our marketing decision‐making engine, driving eDO's transition toward a unified, intelligent, and automated measurement ecosystem. What You'll Do Design and evolve scalable frameworks and models to measure marketing effectiveness. Translate results into actionable investment recommendations to maximize marketing ROI. Partner with engineering and data science to industrialize measurement — from incrementality testing (Conversion Lift, GeoLift, Causal Impact) to MMM, MTA, and predictive models. Use advanced analytics and experimentation to uncover what truly drives incremental growth. Act as the internal thought leader on marketing measurement — influencing not just what we measure, but how. Champion an incrementality‐first mindset across the organization. Lead the adoption and integration of new measurement frameworks into the marketing strategy and operations. What you need to succeed: Must‐Haves 5+ years of experience in marketing analytics, measurement, or marketing science, ideally in a digital or app‐based business. Hands‐on experience and deep understanding of incrementality testing (Conversion, Brand & Search Lift, GeoLift experiments). Hands‐on analytical capability in Python or R, and comfortable in SQL for data manipulation. Strong ability to interpret complex datasets and distill them into clear, actionable insights. Excellent communication and storytelling skills, with the confidence to influence senior stakeholders. Nice‐to‐Haves Deep understanding of multi‐touch attribution (MTA) and marketing mix modeling (MMM). Experience building marketing data products or automation pipelines with data engineers. Familiarity with cloud data environments (BigQuery, AWS, GCP) and visualization tools (Looker, Data Studio, Power BI). Exposure to performance marketing platforms (AppsFlyer, Meta Ads, Google Ads, etc.). A passion for experimentation, automation, and simplifying complex systems. Preferred Qualifications Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI‐powered assistants. Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI‐driven solutions into workflows. AI‐Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity. Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities. Be the architect of the next generation of marketing measurement systems at one of Europe's most data‐driven companies. Collaborate with top‐tier experts across analytics, engineering, and marketing strategy. Work in a culture that values autonomy, innovation, and measurable impact. Shape how we invest millions in marketing — and how we understand the true value of every customer interaction. Benefits A rewarding Compensation package Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance‐based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role‐based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle. Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions. Your Well‐being is our priority. Embrace Freedom and Flexibility At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home‐office model focused on outcomes. You'll be able to find the right work‐personal life balance that suits you best. Work hard, party hard Join eDO for after‐work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices. Enjoy a dynamic and healthy environment Be innovative, take risks, and share your ideas. Our diverse and open‐minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core. Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO Apply now We are an equal‐opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation. Don't meet every requirement? If you're excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless. #J-18808-Ljbffr