Senior Product Manager, Engagement

Product Manager for Engagement Manychat is a leading chat marketing platform that helps businesses engage customers on Instagram, Facebook Messenger, WhatsApp and Telegram. We are expanding into an Instagram‑first social CRM and need a Product Manager for Engagement to shape how users deepen engagement across Automations, Inbox and AI. What You’ll Do Own the post‑activation user journey, defining the strategy for engagement, feature discovery and retention. Design personalized experiences that adapt to user segments, use cases and maturity levels. Build the bridge between Automations, Inbox and AI so users seamlessly navigate and gain value across these key product areas. Run experiments and growth loops that deepen engagement, increase multi‑feature adoption and reduce churn. Leverage data and behavioral insights to identify opportunities for improving engagement and reactivation. Collaborate cross‑functionally with Lifecycle, Inbox, Automations and AI teams to deliver a cohesive, personalized experience. Own and measure key metrics such as feature adoption, retention, DAU/MAU and engagement depth. Translate insights into scalable frameworks for ongoing user engagement and lifecycle personalization. What You’ll Bring 5+ years of Product Management experience, ideally in SaaS or PLG environments. Proven success driving user engagement, retention or lifecycle growth. Strong background in data‑informed decision‑making and experimentation (A/B tests, funnel analysis, retention cohorts). Deep empathy for users and a passion for understanding their motivations and behaviour. Experience designing personalized user journeys and cross‑feature experiences. Ability to execute quickly, prioritise effectively and lead cross‑functional teams toward measurable outcomes. Excellent communication and storytelling skills – you can align teams around a clear vision of the user journey. Bonus Points Experience in CRM, marketing automation or communication tools. Background in AI/ML‑driven personalization or lifecycle automation. Familiarity with social or creator ecosystems (Instagram, TikTok, WhatsApp). Strong grasp of growth frameworks (engagement loops, habit formation, lifecycle triggers). Why Us Shape one of the most strategic product areas at Manychat with global scale and visibility. Join a fast‑growing SaaS company trusted by millions of creators and businesses. Work alongside world‑class engineers and product leaders in a product‑first culture. Competitive compensation, equity options and benefits. A team that cares intensely, wins together and dazzles customers every day. What We Offer Hybrid onboarding to start work remotely and relocation support for you and your family. Comprehensive health insurance for both you and your family. Professional development budget for conference tickets, online courses and other resources. Flexible benefits package to tailor perks that matter most for you. Hybrid work and generous leave options to prioritise work‑life balance. In‑office perks, including free meals and snacks. Company‑funded sport activities, annual offsites and team‑building events. Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status or any other characteristic protected by local law or ordinance. This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success. #J-18808-Ljbffr