Growth Marketing Manager

hace 1 día

Madrid, España Social Discovery Group A tiempo completo

Social Discovery Group (SDG) Overview Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming such as Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. We also invest in IT startups around the world, including Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many more. We bring together a team of like‐minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world, remote from locations such as Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia, and many others. In August 2024, we achieved Great Place to Work US CertificationTM Position: Product Marketing Manager We are looking for a Product Marketing Manager to lead growth initiatives for our suite of social discovery products. Responsibilities Analyse markets, competitors, and traffic sources to identify opportunities for new funnels, creatives, and growth experiments. Translate insights into actionable hypotheses and prioritise tests with clear success metrics. Launch and manage cross‐functional projects that validate new funnels or optimise existing ones for ROAS and conversion. Collaborate with brand, performance, and product teams to ensure marketing initiatives align with business goals. Leverage AI tools and automation to accelerate research, reporting, and creative production. Develop dashboards and frameworks for tracking funnel performance and test outcomes. Identify delivery bottlenecks, propose structural process improvements, and drive execution to deadlines. Prepare regular reports and growth playbooks summarising market findings, test learnings, and next steps. Requirements 3+ years of experience managing growth or marketing projects in digital products. Strong understanding of digital acquisition and retention funnels — Paid Social, PPC, CRM, SMM, SEO, and Brand campaigns. Experience designing or managing A/B tests and growth experiments. Confident with marketing analytics tools (Google Analytics, Similar Web, Ahrefs, Meta Ads Library, etc.). Hands‐on experience with project management systems (Notion, Asana, Jira, ClickUp, or similar). Proven record of integrating AI/automation (e.g. ChatGPT, AI Agents, n8n, Replicate, Fal.ai, custom GPTs) into workflow. Strong communication, prioritisation, and reporting skills — able to synthesize complex inputs into clear business decisions. Ownership mindset: proactive, structured, and comfortable in a fast‐paced environment. Benefits REMOTE OPPORTUNITY to work full time. Vacation 28 calendar days per year. 7 wellness days per year that can be used to deal with household issues or recover without taking sick leave. Bonuses up to $5,000 for recommending successful applicants for positions in the company. 50%

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