Product Marketing

Overview Alan’s vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that unites insurance and smart healthcare delivery into one system, connecting private, public, and direct-to-consumer care to create a member-centric healthcare experience. Our team of 700+ people operates across France, Spain, Belgium, and Canada. The opportunity Spain presents a significant activation, retention, and monetization challenge. We need someone to build our lifecycle marketing infrastructure from scratch—creating systematic, scalable campaigns that drive member adoption, engagement, and loyalty across our growing customer base. This role is about building the foundation for activating members at scale, unlocking upsell opportunities, and creating engagement loops that keep members healthy and happy for years. Role: Product Marketing (Lifecycle) You will have 3 main missions: 1) Build scalable member activation programs Create automated onboarding journeys for new companies launching with Alan (email, SMS, push, in-app). Design and run live activation campaigns (webinars, virtual onboarding sessions) and in-office activation initiatives to drive enrollment at scale. Build enrollment campaigns for existing accounts to increase adoption rates. Design multi-channel activation sequences tailored to different company types, contribution models, and member segments. Collaborate with Sales to optimize enrollment mechanics and maximize sign-up rates across all accounts. Develop Spain-specific messaging and content that resonates with the local market and positions Alan against traditional insurers. What success looks like: Scalable, repeatable activation programs that systematically improve enrollment rates and member engagement across the entire customer base. 2) Unlock monetization and strengthen retention You will build lifecycle programs that drive revenue and loyalty by: Designing and executing upsell campaigns (Flex plan upgrades, add-ons, enhanced coverage). Creating engagement campaigns that keep members active and reduce churn risk. Building segmented programs based on member behavior, health journey stage, and engagement signals. Identifying opportunities to drive additional value through cross-sell and product adoption. Establishing frameworks to measure and improve member lifetime value and retention metrics. What success looks like: Systematic monetization and retention programs that are live, measurable, and show clear impact on business outcomes and member satisfaction. 3) Own the technical infrastructure and optimize continuously You will own the technical setup, execution, and optimization of all lifecycle campaigns by: Building audiences, triggers, and campaign logic in Customer.io (or similar platforms) independently. Setting up A/B tests and experimentation frameworks to continuously improve performance. Analyzing funnel drop-offs, cohort behavior, and campaign metrics to identify optimization opportunities. Creating dashboards and reporting to track post-sale funnel health and campaign effectiveness. Troubleshooting technical issues and iterating rapidly based on data signals. What success looks like: Campaigns are technically robust, data-informed, continuously optimized, and you have full visibility into what’s working and what needs improvement. Must-haves B2B2C marketing experience: understanding how to market to both decision-makers (HR/admins) and end-users (employees/members). Marketing automation mastery: hands-on experience with Customer.io, Braze, Iterable, or similar tools. Data-driven mindset: ability to identify drop-offs, design A/B tests, analyze cohorts, and make data-based decisions. Strategic lifecycle thinking: cohesive journeys across activation → engagement → monetization → retention. Multi-channel orchestration: email, SMS, push, in-app messaging, webinars, and activations in sequence. Creative execution: ability to write compelling copy and create simple visual assets in Figma/Canva. Growth mindset: focus on activation rates, conversion metrics, retention, LTV, and business impact. Technical autonomy: build, launch, and optimize campaigns end-to-end without constant support from engineers. Spanish fluency: native or fully fluent; creating Spanish-language marketing content daily. Nice-to-haves Experience in healthtech, insurtech, fintech, benefits platforms, or marketplaces. Knowledge of the Spanish healthcare landscape and competitive dynamics. Background in high-growth tech/SaaS with strong lifecycle marketing functions. Experience building lifecycle programs from scratch in a greenfield environment. What we value Ownership: self-starter who drives projects from strategy through execution to optimization. Entrepreneurial mindset: thrives in ambiguity and builds systems from scratch. Impact-driven: focuses on business outcomes and member value. Collaborative: works across Sales, Product, Customer Success, and other teams. Customer-centric: curious about member needs and motivations. Resilient: comfortable with experimentation and rapid iteration. Perks & Benefits Competitive salary + equity Delightful healthcare insurance for you and your family Flexible remote work: Madrid office or remote within Spain Flexible leave policy Coaching for personal growth from day one Learning & development budget Amazing team and mission-driven culture Location Madrid, Spain (hybrid) or remote within Spain Important note We hire people, not roles. If you’re excited, we’d love to hear from you. All applicants are welcome as we value learnings and impact. We do not discriminate and encourage diverse applicants. #J-18808-Ljbffr