Product Marketing Specialist
hace 7 días
We are seeking a Product Marketing Specialist to support high-value, high-growth offerings by driving go-to-market strategy, lead generation, and product positioning . Sitting at the intersection of product, sales, and marketing , this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.
The Product Marketing Specialist will work closely with product owners, sales teams, and digital marketing to develop industry-specific use cases , optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights inform product roadmaps, sales enablement materials, and demand-generation strategies .
This role requires a strategic thinker with hands-on execution capabilities , combining market research, content development, SEO, inbound marketing, and campaign management . The ideal candidate is comfortable balancing technical product knowledge with creative marketing strategies , ensuring that persona-driven messaging, digital experiences, and full-funnel campaigns generate qualified leads and drive revenue growth .
Key Responsibilities
- Go-to-Market Execution – Develop and execute persona-driven GTM strategies for key offerings, including business cases, positioning statements, ROI analysis, and use case messaging .
- Content Development – Create landing pages, product narratives, SEO-driven blog content, sales enablement materials, and campaign assets that align with inbound and paid search strategies.
- Lead & Demand Generation – Work with digital marketing to plan and execute full-funnel campaigns across organic, paid, and ABM channels.
- Sales Enablement & Proof Points – Collect and curate case studies, testimonials, ROI data, and industry insights to empower sales teams and enhance credibility.
- Market Research & Competitive Analysis – Conduct ongoing research on industry trends, competitors, and audience needs to inform product positioning and differentiation.
- Collaboration & Stakeholder Alignment – Partner with product, sales, and digital teams to define highest-priority use cases , refine messaging, and optimize marketing channels .
- Content & Engagement Calendars – Maintain an ongoing cadence of updates to ensure product positioning and marketing assets remain fresh, relevant, and accessible .
- Digital Strategy Execution – Assist in managing organic and paid search efforts , ensuring product and vertical sites are complementary and optimized for lead generation .
- Analytics & Optimization – Track campaign performance, SEO rankings, and sales feedback , using data to refine marketing strategies and ROI reporting .
- Thought Leadership & Industry Engagement – Represent the solution in online communities, industry events, and digital channels to create social selling opportunities .
Requirements
- 3-6 years of experience in product marketing, digital marketing, or demand generation , preferably in B2B or SaaS industries .
- Strong understanding of go-to-market strategies, lead generation, and sales enablement .
- Experience with SEO, content marketing, and paid media tactics to drive demand.
- Hands-on experience with technical execution and optimization in Google Ads And LinkedIn preferred
- Demonstrated ability to translate complex product offerings into compelling marketing materials .
- Experience in campaign planning, execution, and optimization across multiple digital channels .
- Familiarity with CRM, marketing automation, and analytics tools (e.G., Salesforce, HubSpot, Google Analytics, Tableau).
- Strong research and analytical skills to inform market positioning and competitive differentiation.
- Ability to work cross-functionally with sales, product, and marketing teams.
- Excellent written and verbal communication skills , with the ability to craft persuasive content and messaging .
- Comfortable working in a fast-paced, high-growth environment , managing multiple priorities effectively.
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