Sales Enablement Manager

Overview WELCOME TO SITA We're the team that keeps airports moving, airlines flying smoothly, and borders open. Our tech and communication innovations are the secret behind the success of the world's air travel industry. You'll find us at 95% of international hubs. We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges. Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork. Want to be a part of something big? Are you ready to love your job? The adventure begins right here, with you, at SITA. ABOUT THE ROLE AND THE TEAM As a Sales Enablement Manager, you will play a pivotal role in shaping how our commercial teams engage with customers by translating strategic insights into actionable enablement. This role sits at the intersection of Marketing, Product, and Sales, ensuring that our go-to-market efforts are not only well-coordinated but also deeply informed by market dynamics and customer needs. You will be responsible for developing and executing a sales enablement strategy that empowers teams to confidently communicate our value proposition, address customer challenges, and drive business growth. By aligning enablement content with our positioning and supporting the Product Marketing Manager in crafting tailored materials, you will help ensure that every customer interaction is backed by clarity, relevance, and impact. Your work will also foster knowledge sharing across the teams, ensuring that key product information linked to the enablement materials flows seamlessly to those who need it most. This is a strategic role that demands commercial sharpness, customer empathy, and strong project management and communication skills to deliver enablement initiatives that are scalable, effective, and aligned with our business priorities. WHAT YOU WILL DO Develop & Execute Sales Enablement Strategy: Design a scalable, product-tailored enablement approach using our go-to-market framework, ensuring sales teams are equipped with the right tools, insights, and confidence to engage customers. Create & Maintain Enablement Content: Collaborate with Product Marketing to produce and continuously refine high-impact materials such as product pitches, competitive insights, FAQs, and demo scripts that support every stage of the sales journey. Optimize Knowledge Sharing & Processes: Establish and own systems to organize, update, and distribute critical sales information across formats and channels, ensuring commercial teams have timely access to what they need. Drive Cross-Functional Alignment: Act as a strategic connector between Marketing, Product, and Sales, ensuring enablement efforts reflect market realities and customer needs while supporting consistent messaging across teams. Enhance Sales Training & Performance: Deliver engaging learning experiences, support onboarding and continuous development, and refine enablement strategies based on feedback and performance insights. Measure & Report Impact: Define success metrics for enablement initiatives, track adoption and effectiveness, and report outcomes to stakeholders to inform ongoing improvements.   QualificationsWHO YOU ARE Sales Enablement Expertise: 5+ years of experience in enablement, knowledge management, training, or go-to-market strategy, working closely with business development and commercial teams in the B2B technology sector.  Project Management Strength: Proven PMO capabilities with the ability to lead cross-functional initiatives and manage complex workflows. Excellent Communication & Facilitation: Confident storyteller and trainer, fluent in English; additional languages are a plus. Strong Content & Learning Design: Skilled in creating engaging, audience-tailored enablement materials across formats, especially for non-technical stakeholders. Process & Tool Optimization: Experienced in improving sales processes and leveraging tools such as CRM platforms and competitive intelligence systems. Project & Stakeholder Management: Comfortable managing multiple initiatives in a fast-paced environment, aligning diverse teams around shared goals. NICE TO HAVE Cross-product Storytelling: Skilled at connecting market realities and business needs to craft compelling, customer-centric narratives across diverse topics and formats. Global Experience: Comfortable working across geographies, with an understanding of cultural nuances that influence how enablement content is received and applied by international teams. Aviation Market Familiarity:  Awareness of the unique dynamics within the aviation industry, especially airline operations, which helps tailor enablement strategies to sector-specific challenges and opportunities. WHAT WE OFFER We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever. Flex Week: Work from home up to 2 days/week (depending on your team's needs) Flex Day: Make your workday suit your life and plans. Flex-Location: Take up to 30 days a year to work from any location in the world. Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs. Professional Development: Level up your skills with our training platforms, including LinkedIn Learning Competitive Benefits: Competitive benefits that make sense with both your local market and employment status. SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.