Head of Sport CRM

hace 9 horas

comunidad valenciana, España BettingJobs A tiempo completo

BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a Head of Sport CRM to join their team based in Valencia . Responsibilities Own and lead the overall CRM strategy across 50+ sports-related projects, ensuring consistency, scalability, and impact across multiple sports verticals. Build, manage, mentor, and grow a high-performing CRM team, fostering a culture of accountability, collaboration, and continuous improvement. Define, implement, and continuously refine CRM best practices, including segmentation, lifecycle journeys, personalization, and automation, to drive customer engagement, retention, and lifetime value. Partner closely with Marketing, Product, Analytics, and Technology teams to align CRM initiatives with broader business objectives, product roadmaps, and fan engagement strategies. Oversee CRM performance by defining KPIs, monitoring campaign effectiveness, and using data-driven insights to optimize performance across all sports projects. Ensure CRM tools, data, and processes are effectively leveraged to support scalable growth and consistent fan experiences across platforms. Requirements 3+ years of experience in a Head / Lead-level CRM role or a similar leadership position, with ownership of CRM strategy and execution. Demonstrated experience working within the Sports industry or on sports-related digital products, with a strong understanding of fan behaviour and engagement. Proven people leadership experience, including hiring, mentoring, and developing high-performing teams. Strong strategic and analytical mindset, combined with hands-on experience using CRM platforms, lifecycle marketing tools, and customer data. Ability to successfully manage multiple projects and stakeholders simultaneously in a fast-paced, dynamic environment.

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