Search Analyst

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and secondsDo you want to know why Rappi?⭐️ WE SEE OPPORTUNITIES where others see problems⭐️ WE SEE CLOSE where others see distance⭐️ WE SEE ADRENALINE where others see pressure.Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender, race, sexual orientation, religion, nationality, age, disability, training or experience.Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi missionCheck out how it will impact our ecosystem:We are looking for a driven and highly-analytical marketing professional to join our Paid Search team as an Analyst. In this role you will manage and own the performance of Search Ads (SEM, ASA and ASO), one of Rappi’s most relevant paid‑media channels, across 3-7 countries. This will allow you to have an immediate and meaningful impact on the company.You will be responsible for making sure the end‑to‑end operations of the Google Search, Apple Search Ads and App Search Optimization channels work as expected, and for working with your manager to bring the most new users at an efficient cost through budget allocation and bidding optimization. For this, you’ll need to develop and leverage reporting, tracking and analytical tools that allow you to do this job effectively.This is a unique opportunity to work in a fast‑growing environment with an international and diverse team that is always striving to be on the cutting edge of digital marketing and be best in classAs part of Rappi, you will be responsible for:Acquire a deep understanding of the end‑2‑end operations of the Search channels, to identify improvement opportunities and places where issues could occurCreate high‑level reporting for each step of the process that allows you to quickly identify issuesCommunicate with internal (Adtech, product) and external (Google, Apple) teams, to identify opportunities and bugs, and troubleshoot the latterTrack performance on a daily basis, to make sure we are spending the budget provided to the channel in the most optimal wayImplement budget allocation and bidding strategies to continuously maximize the volume of first orders delivered through the Search channelsWork closely with creative teams to continuously improve product visualsIdentify improvements to Rappi’s web and app that could enhance the experience of customers entering Rappi through search channelsIdentify opportunities to improve our ad copies, image extensions and other influencers of search rankingCandidate Wishlist:Bachelor’s degree or higher with analytical focus (Computer Science, Engineering, Mathematics, Business Administration with focus on business analysis etc.).3+ years of experience in highly‑quantitative/analytical roles (must be comfortable with data analysis and using data to make decisions)Expert in MS Excel, Google Sheets. Knowledge of Power BI, SQL and Python a plus1+ years of experience managing performance for a digital marketing channelExperience creating and/or managing Google Ads campaigns/adsOrganizational skills: Keeps track of all the tasks and projects in an organized fashion, and works with manager to prioritize and manage time effectivelyIndependence: Proactively implements and communicates advancement on tasks, initiatives and projectsAttention to detail: Double and triple checks to make sure that crucial tasks are correctly done, makes sure data and calculations are correct in an analysisStrong communication skills: Establishes continuous communication with the manager to fully understand expectations, remove blockers and identify next steps. Ask questions without fear (even “basic” questions).Drive: No time is idle, is always advancing on tasks or projects, looking for improvement opportunities, or asking where extra hands are needed. Is resilient and doesn’t shy away from fast‑paced environments.Fluent in English (Spanish and/or portuguese fluency a plus)Direct experience managing performance of SEM or SEO a plusKnowledge of analytics & tracking tools (e.g. Appsflyer, Amplitude, Singular) a plusGood and now, what are the requirements for me to be part of this neon universe?Worker type:RegularCompany:Rappi Technology MexicoFor more information check our website and check our reviews on Glassdoor.we are waiting for you to build and deliver the magic together #Rappi#J-18808-Ljbffr