Performance Marketing Specialist

Join to apply for the Performance Marketing Manager role at Scopely4 days ago Be among the first 25 applicantsScopely is looking for a Performance Marketing Manager to join our User Acquisition team in Barcelona on a hybrid basis, working a minimum of 2/3 days a week from our hub. At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels.What You Will DoWork with Monopoly GO TeamManage significant performance marketing budgets across multiple channels to maximise games’ growth and profitability.Strategize, execute and continually optimise mobile campaigns on several critical mobile platforms, including paid social, DSP, reward channels, etc.Measure, report, and communicate acquisition performance KPIs, working with external partners & key internal leaders to rapidly iterate on UA spending decisions.Design and execute A/B & multivariate testing and present results to related teams.Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users.Work cross-functionally with product, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.What We’re Looking ForBA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related fieldMinimum 4 years of experience in media buying / user acquisition.A hunger to be at the forefront of the mobile advertising space and the mobile app marketCreative problem solving acumen, as well as analytical rigor to verify or invalidate assumptionsStrong analytical skills and attention to detailStrong proficiency with Excel/Google Sheets requiredProven ability to effectively communicate with cross functional teamsPrefer candidates with direct previous experience in online Marketing. Hands‑on experience with MMP, Facebook Ads and/or Google Ads is a plusStrong understanding of funnel conversion metrics, retention rates and LTV predictions preferredAbout UsScopely is a global interactive entertainment and mobile‑first video game company, home to many top, award‑winning experiences such as "MONOPOLY GO", "Star Trek™ Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee® With Buddies," among others. Scopely creates, publishes, and live‑operates immersive games that empower a directed‑by‑consumer™ experience across multiple platforms— from mobile, web, PC and beyond. Founded in 2011, Scopely is fueled by a world‑class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry. Recognized multiple times as one of Fast Company’s "World’s Most Innovative Companies," Scopely is a multi‑billion‑dollar business due to its ability to create long‑lasting game experiences that players enjoy for years. Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents. Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.Notice to candidates: Scopely, Inc and its affiliates will never request