Lead Generation Marketing Strategist

About the role: We are looking for a highly skilled and results-driven Lead Generation Marketing Strategist to join our team and support the growth of plastic surgery practices.This is currently a freelance project role, requiring approximately 40 hours per month from now until the end of December 2025, with the potential to transition into a permanent full-time position starting you would invoice us every month)The role requires an individual with deep expertise in the healthcare or cosmetic industry, particularly someone who understands how to effectively attract and convert potential patients interested in aesthetic procedures.As our Lead Lead Generation Marketing Strategist, your primary goal will be to consult about how to generate a consistent flow of high-quality leads—individuals who are actively considering plastic or cosmetic surgery. You will develop, implement, and optimize data-driven digital marketing strategies that speak to the target audience, while ensuring a seamless user journey from initial interest to booked consultation.Our ideal candidate would have: Key Responsibilities:Identify and define customer personas to improve targeting, messaging, and campaign segmentation. Monitor, analyze, and report on campaign performance using KPIs such as CPL (cost per lead), ROAS, and conversion rate. Collaborate with internal teams (e.g., content creators, web developers, patient coordinators) to ensure brand consistency and lead nurturing. Maintain compliance with GDPR and medical advertising regulations. Conduct regular A/B testing and ongoing optimization to improve results over time. Requirements:Proven track record in generating leads in the healthcare, plastic surgery, or aesthetic medicine sectors. (Min 4 years recent experience) In-depth knowledge of digital marketing, including paid search, paid social, SEO, landing page optimization, and analytics.(Min 4 years recent experience) Experience with CRM systems and marketing automation tools (e.g., HubSpot, Active-campaign). (Min 4 years recent experience) Strong analytical mindset with the ability to turn data into actionable insights. Excellent English written and verbal communication skills. Ability to work independently and proactively in a results-oriented environment. We also value very positively: Preferred:Experience working with high-end, luxury, or premium medical brands. Understanding of patient psychology and the decision-making process in elective procedures. Familiarity with HIPAA, GDPR, and healthcare-specific advertising restrictions. If you're a strategic thinker with a passion for digital marketing and a proven ability to attract and convert high-intent leads, we'd love to hear from you. Help us connect with individuals who are ready to take the next step in their aesthetic journey.Attention to detail matters here. To show you can follow processes, include the phrase "Excellence in the details" in the subject line of your application.Want to stand out? Along with your CV, you can (optionally) send us a short video telling us why you're the perfect fit for this role. It helps us see your personality. No video? No problem—just let us know why.About us How could I look after any treatment?At Crisalix, prior to any aesthetic or reconstructive procedure, we help doctors and educate patients by answering this fundamental question thanks to our state of the art online 3D visualization solutions. Our proprietary platform is used by patients, leading medical aesthetic brands and the most recognized healthcare professionals around the world throughout the full patient journey, establishing us as the market leader. With our unbeaten key improvements on the main medical and business metrics, we are delighted and proud to enhance the beauty journey of people around the world day after day. Please look at our website:  And please see our videos: Is an open secret :)  We are the first company to: Release an app integrating the Structure 3D Sensor in the medical Launch a 4D/VR app in the plastic surgery Apply Augmented Reality technology to the plastic surgery We would love to get to know you If you would like to know us too, please apply in English or send an email to Is this role not an exact fit? Sign up to keep in touch and we'll let you know when we have new positions on our team. Crisalix is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.